Instafeed is one of the best free Instagram feed apps for Shopify in 2025, offering a completely free plan with no branding, responsive layouts, and automatic content syncing. Merchants praise its ease of use, excellent customer support, and ability to display UGC that builds trust and drives conversions without impacting store speed.
Alternative free Instagram feed apps for Shopify include GSC Instagram Feed (4.9 rating, 57 reviews) and Instafeed+Story Instagram Feed (4.7 rating, 348 reviews). Both offer free plans with basic Instagram feed functionality, though Instafeed stands out with its shoppable features, better customization options, and superior customer support.
Go to your Shopify admin, install Instafeed, click 'Connect with Instagram', and allow permissions. If you encounter connection issues, check the common solutions guide or ensure you're using a supported Instagram account type. The process typically takes less than 2 minutes to complete.
If your Instagram feed isn't displaying, first verify your Instagram connection is active. Check if you're using a legacy theme - legacy themes require manual installation via script tags. Ensure the Instafeed section is added to your theme's customization panel and that your theme is compatible with the app.
In your Shopify theme customization, select the Instafeed section and use the built-in customization options to choose between grid or slider layouts, adjust mobile responsiveness, and customize pop-up styles. For advanced customization, you can use custom CSS or contact support for personalized layout assistance.
