Socialwidget is one of the best free Instagram feed apps for Shopify in 2025, offering a comprehensive free plan that includes Instagram Personal & Business account support, auto-sync every 24 hours, no watermarks, and 1 widget with customizable templates. Merchants praise its seamless integration, user-friendly interface, and the ability to tag products to make content shoppable, helping boost social proof and conversion rates without any cost.
Free alternatives to Socialwidget include Instafeed (4.9/5 stars, 1,114 reviews) which offers similar shoppable Instagram feed functionality, and GSC Instagram Feed (4.9/5 stars, 57 reviews) that provides sleek Instagram widgets. Both apps have free plans and help display Instagram content on Shopify stores, though Socialwidget stands out with its TikTok integration and advanced product tagging features.
To tag products in Instagram photos: 1) Hover over the image in your Gallery, 2) Click the 'Tag Product' button, 3) Click 'Add product/variant' and search for your product, 4) Select the product and click Save, 5) Click on the photo to choose the tag position. You can tag up to 5 products per image and they'll appear as clickable shoppable tags that redirect customers directly to your product pages.
Socialwidget allows separate customization for desktop and mobile devices. In the widget settings, you can choose different layouts, templates, and elements for each device type. This means you can have a grid layout on desktop with captions and likes displayed, while using a cleaner, more compact layout on mobile without certain elements to optimize the user experience for mobile visitors.
If your Instagram feed shows expired content, first check your Media Source section for any warning icons. If you see a red exclamation mark, click 'Reconnect' to re-authenticate your Instagram account. You can also manually sync your content by going to your Media Source and clicking 'Start sync' for an immediate update. For persistent issues, ensure your Instagram account is set to Public and not password-protected.
