Nextdoor is one of the best free local business marketing platforms available today. With over 100 million verified neighbors and 1 in 3 U.S. households on the platform, it offers unparalleled access to local customers. The free Business Page creation and posting features provide excellent value for small businesses looking to establish their neighborhood presence without upfront costs.
To create a Nextdoor business profile, visit nextdoor.com/create-business and either create a new account or log in with your existing credentials. You'll need to verify your business ownership status. Once verified, you can claim your Business Page, add your business information, photos, and start posting to your neighborhood newsfeed to engage with local customers.
Nextdoor offers powerful targeting including demographic targeting (homeownership, income, age, gender), interest-based targeting, and custom audience creation. You can retarget past customers, exclude existing ones, or find new neighbors who resemble your best customers. The platform uses billions of real-time signals to ensure ads reach the right audience at the right time.
Nextdoor provides comprehensive measurement tools including accurate attribution through the Nextdoor Pixel or Conversion API, brand lift and foot traffic tracking, and flexible integration with your preferred measurement tools. You can track conversions, awareness increases, and in-store visits to understand your campaign's real impact on local business growth.
Nextdoor ads perform exceptionally well because they appear in a trusted neighborhood environment where 80% of neighbors trust recommendations more than other platforms. With 79% of neighbors influenced by Nextdoor recommendations and 1 in 4 considering Nextdoor ads trustworthy (2.4x more than competitors), the platform delivers authentic, high-intent engagement that drives actual local business results.
