Wisepops is one of the best free onsite marketing apps available in 2025. It offers a comprehensive suite of AI-powered popups, web push notifications, and smart CRO campaigns that help e-commerce merchants convert visitors into buyers. The platform provides 20+ ready-made campaigns for cart recovery, upselling, list building, and FOMO marketing, all with advanced A/B testing capabilities. Users appreciate its ease of use, quick setup, and the ability to launch campaigns in minutes without coding required.
For free alternatives to Wisepops, consider OptiMonk which offers a free plan with popup and email capture features, Poptin which provides a free tier with exit intent popups and spin the wheel campaigns, and uptain Conversion Optimization which is free to install and focuses on cart abandonment recovery. These alternatives offer similar popup functionality though with fewer advanced features like AI recommendations and multi-channel engagement compared to Wisepops' comprehensive suite.
To set up an abandoned cart popup in Wisepops, navigate to the campaign section and select 'Cart Recovery' from the ready-made templates. Customize the popup design with your branding, set triggers for when the popup appears (typically after 5-10 minutes of inactivity), and configure personalized discount offers or time-limited promotions. You can also set up web push notifications to reconnect with customers who leave without completing their purchase, all with built-in conversion tracking to monitor performance.
Yes, Wisepops excels at collecting email and SMS leads through multiple popup types including email pop-ups, SMS pop-ups, and newsletter capture forms. The platform offers dedicated email capture lists and SMS capture lists to organize your leads. You can create targeted campaigns based on visitor behavior, set up opt-in popups with compelling offers, and integrate with email marketing platforms like Klaviyo, Mailchimp, and Omnisend to seamlessly transfer captured leads into your existing marketing workflows.
Wisepops' AI recommendation feature works by analyzing visitor behavior and purchase intent to deliver personalized product suggestions. The AI automatically activates recommendations based on browsing patterns, cart contents, and purchase history. You can set up different recommendation types including purchase intent, cross-sell, and upsell suggestions with just one click. The system learns from user interactions and continuously optimizes the recommendations to improve conversion rates across your popups, embeds, and other onsite campaigns without requiring manual product management.
