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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
How Uprisers Uses Partnerships to Scale Community Storytelling
When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn’t expect to spark a movement. Here’s how she grew Uprisers into a purpose-driven streetwear brand that partners with national ret...
4. 800万刀年GMV跨境电商运营负责人，屡败屡战的增长之路
Ben所在的公司主营婚庆场景下某细分品类，大概30-50人团队，拥有一个小型自有工厂，2024年营业额达到800万并保持每年的增长。创始人深耕该行业10+年，初期曾尝试亚马逊亏钱离场。在后续了解中，发现了独立站这样的打法机会。在特殊的产品属性下，凭借产品力和社媒营销的尝试，没想到独立站首次尝试便斩获奇效。这之中我们可以身临其境一般体验Ben和Ben所在的公司一路如何打怪升级，尝试增长扩量。 本期主播 驴嫂，庆斌 本期嘉宾 Ben 上海某...
Behind the Seams: Growing a Bridal Fashion Brand Without Investors
Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable. For more on Truvelle...
How to Raise $1 Million Before Your Final Product Even Exists
Evan Quinn and his cofounders run one of the nation’s leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvem...
What Founders Can Learn From Togethxr’s Bet on an Underserved Market
Togethxr is rewriting the playbook for women’s sports media with storytelling, viral merch, and brand partnerships that drive real impact. For more on Togethxr and show notes click here . Subscribe and watch Shopify Mast...
3. 24岁赚到100万，也曾几度负债归零，10年服装人的低谷与重生
24岁通过童装入局速卖通，赚到人生第一个100万。没跟上平台从B端到C端的转型，又被杀猪盘骗到负债10万，事业感情陷入谷底； 从女装类目重启，靠与俄罗斯网红的深度合作打出一个又一个爆款。然而遇上俄乌战争与疫情封控，订单重新归零。 又一次，从SHEIN再出发，在小众市场找到机会。同时亚马逊、独立站和线下批发多渠道发展，建立自己的反脆弱体系。 是的，以上这些跌宕起伏的经历，都来自本期海獭冲浪的嘉宾Tina。 作为10多年的跨境服装老兵，Ti...
Use Strategic Debt to Grow an 8-Figure Company
Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints. Watch the video interview on YouTube here! For more on Bala and...
How to Create and Scale Personalized Shopping Experiences
Fresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business. For more on Fresh Sends and show notes click here. Subscribe and watch Shopify Masters...
Building a $100 Million Brand, One Bridesmaid Dress at a Time
From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses in...
2. 从CFO裸辞创业跨境电商，他靠高尔夫爱好赚到第一桶金
成功学鸡汤里常说「要从爱好出发」「做你热爱的事情」，道理都懂，但做起来却很难。而本期海獭冲浪的嘉宾Jason，却在他的跨境创业中完美践行了这一点。 从「祖传三代」的高尔夫爱好出发，Jason发现了未被满足的产品需求。他果断从CFO的角色裸辞创业，开发产品、建站引流。300多美金的客单价，Jason用10万块的初始投入，做出了接近5的ROAS。不到1年的时间，顺利地完成了跨境品牌的0-1，并继续优化产品和拓展市场。 在今天的节目中，Jas...
The Ethical Sourcing Guide Every Founder Needs
Their Jewelry is redefining sustainable luxury with ethical gold mining, eco-friendly materials, and timeless design that stands out in a crowded market. For more on Their Jewelry and show notes click here. Subscribe and...