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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses
Learn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic marketing st...
How Undefined Beauty Grew From Solo Startup to Major Retail Shelves
Dorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she proved that inclu...
7. 跨境电商代投代运营那些信息差：拿返点？投放有玄学？怎么避坑！
关于Afu 上一份工作曾经在一家跨境电商代理服务公司做商务BD，主要负责吸引和对接客户并且整体项目管理统筹的工作，业务内容包含代建站、代投或者整体全线代运营。两年时间接触了120+客户。 目前新工作就职于在乙方时期曾服务过的客户。 时间轴 02:00 跨境电商乙方科普：服务流程、薪资构成、收费机制 12:20 日赚3w美金的3人团队、月销5w+的大学生、宝妈、负债者、海外华人 24:26 谷歌？Meta？Tiktok。。流量怎么理解 2...
How One Brand Made Sephora Create an Entirely New Product Category
Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200. For more on T3 and show notes click he...
How To Start A Niche Clothing Brand While Building Community
Dani Noguera left the music industry with no fashion experience and launched Grin27, a cycling brand rooted in purpose and inclusion. He shares how cold emails, beginner-friendly rides, and staying true to his vision hel...
From Zero to Category Leader in 15 Months
Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months. For more on WagWell and show notes click here....
Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha
Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success. Watch the full video interview on YouTube! For more on Rocky's Matcha and...
6. 程序员出海做插件，一个收费1800刀/月，一个“睡后收入”。
关于Wilson和Fish Wilson在一家科技初创团队做全栈开发，团队曾经尝试过过大火AI生图赛道，而后切入Shopify、Klavio等SaaS生态，与SaaS平台成为合作伙伴，为客户带来价值共创共赢。同时，Wilson曾经在pdd副业卖男装，也算是“老电商人”。 Fish在远古互联网时代就吃到过“睡后收入”的红利，十几年前就因特网时代就开发了一些浏览器小插件，获得十分不错的效益。如今他主业是为地产客户提供小程序互动解决方案，副业...
How Guru Became North America’s Leading Organic Energy Drink Brand
Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy. For more on Guru Energy and show notes click here. Subscri...
Million-Dollar Marketing Ideas More Businesses Need to Use
Explore how Sock Candy’s unique marketing strategies, from Reddit to Meta ads, boost sales. Learn how to implement creative growth tactics for your brand. For more on Sock Candy and show notes click here. Subscribe and w...
5. 宠物出海卷烂了？国内某品牌出海0-1搬砖侠第一视角分享
前奥美广告人、前国内某宠物新消费品牌打工人，负责整体海外独立站业务、线上传播营销、线下展会等0-1工作。在跨境电商这样的业务尤其还是0-1阶段中，作为“一块哪里需要哪里搬的砖”，我们可以从Keke的分享中获得更多最实操最前线的干货。 本期主播 驴嫂，庆斌 本期嘉宾 Keke 前国内某宠物新消费品牌“搬砖侠” 时间轴 0：00 关于Keke、出海的契机 07:24 出海0-1的基本策略 09:00 品牌力：上线不久，社媒1w粉丝时便接到纽...
Building an Olive Oil Brand That Farmers Trust and Shoppers Love
After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle...