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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
How Momofuku Bottled Its Restaurant Experience
Momofuku, David Chang’s restaurant group, launched a CPG line of chili crunch, noodles, and more that became an instant success. For more on Momofuku and show notes: https://www.shopify.com/blog/momofuku-cpg Subscribe an...
How a Button-Down Shirt Attracted a Cult Following
New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with conte...
How to Turn Your Dreams Into a Profitable Business
Kimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable lessons and essentials for launching any fashion label. For more on Selk...
The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are
Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers. For more on M...
Why Going DTC Isn’t as Simple as Putting Your Inventory Online
Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling onl...
Shaun White’s Journey From Olympian to Entrepreneur
In 2022, Shaun launched WHITESPACE , a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how he translate...
How To Go From Maker to 7-Figure Business Owner
New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and several Michelin Star restaurants. Jono and his brother, Nick, run a thriv...
The Tips You Need for Black Friday/Cyber Monday Email and SMS
The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, sha...
How to Host Events People Want to Attend
Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across...
Black Friday/Cyber Monday Strategies from 7 Shopify Merchants
This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee....