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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
How Troubadour Built A 7-Figure Businesses Through Organic Marketing
Learn 10 business lessons from Troubadour—from its start started as a side-project to growing into a seven-figure business over the last decade. For more on Troubadour and show notes: https://www.shopify.com/blog/troubad...
Does Canada Have An Innovation Problem?
This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, focused on specific tips...
How Eight Sleep Grew to a $500M Valuation By Building Relationships
The Eight Sleep team has built impactful relationships with investors, manufacturers, and influencers that have helped the sleep fitness company grow. For more on Eight Sleep and show notes: https://www.shopify.com/blog/...
How Vitaly Grew Without Relying on Ads
This episode of Shopify Masters is the first in a collaborative series with our Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, hosted by Adam Levint...
How This Urban Contemporary Gallery Targets Their Niche Customer Base
Tune into this episode to learn: How to target a niche customer base How Klaus transitioned from a marketing agency to an art gallery The intricacies of running a business with a physical storefront and online business W...
How Stonemaier Games Went From Crowdfunding Campaigns To A Multimillion-Dollar Business
Check out Shopify's official merch store: https://shopify.supply/ and use the code: PODCAST for 10% all your complete order. Our collab series with Learn With Shopify is coming soon in July, subscribe to the Youtube Chan...
Secrets To Building A Referral Program That Actually Works
Tune into this episode to learn: How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals. How the company’s appearance on Shark Tank has impacted their business—despite not signin...
How XO Marshmallow Used Community Building to Grow Their Business
Tune into this episode of Shopify Masters to learn: How XO Marshmallow generated the initial buzz for their business using PR and traditional media. How the company translates the in-shop experience to the online offerin...
How MiiR Stays Profitable While Giving Back $3 Million Dollars
Tune into this episode of Shopify Masters to learn: The design principles that allowed MiiR to stand out in a crowded market How to build a business framework that allows for growth and impact Building in transparency th...
Selling on TikTok: How Fireflyslime Turned Content into Sales
Tune into this podcast to learn: How to create product launches to a sold-out audience Creating content For more on Firefly Slime and show notes: https://www.shopify.com/blog/fireflyslime?utm_campaign=shopifymasters&utm_...
How The Body Deli Built an Email List with 100K Subscribers
The Body Deli is an all-natural made-to-order skincare company based out of Palm Springs. For more about The Body Deli and Show notes: https://www.shopify.com/blog/the-body-deli?utm_campaign=shopifymasters&utm_medium=des...