Traffic
📊Monthly Traffic
251529
visitors
⏱️Avg Visit Duration
68.28
seconds
↗️Bounce Rate
39.23%
of visits
📄PagesPerVisite
3.0
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
World's Strongest Coffee
Reviews
⭐Trustpilot score
3.7
1
reviews
👀 Cusmer Reviews
CSR
Sustainable Sourcing & Community Impact
Death Wish Coffee is USDA Organic and Fair Trade Certified, ensuring sustainable farming practices and fair wages for coffee farmers. The brand sources beans from Peru, India, Guatemala, Honduras, Ethiopia, and Sumatra, with community development funds in coffee-growing regions and guaranteed minimum prices to protect farmers from market volatility.
P.I.A
📍Positioning
Premium positioning for caffeine enthusiasts seeking maximum strength without bitterness, targeting adventure seekers and productivity-focused consumers.
🔍 Insight
Death Wish Coffee's psychological moat lies in its extreme positioning as 'the world's strongest coffee' - customers aren't just buying coffee, they're buying into a rebellion against mediocrity. With 43.55% direct traffic and fans getting logo tattoos, the brand has transformed from a product into an identity statement, creating a barrier competitors can't match through authenticity and community ownership.
🚀 Action
- 🎯 Extreme Positioning Play: Identify your category's weakest point and position as the extreme opposite → Perfect for: crowded markets with generic positioning → Quick Win: Instant differentiation and cult following
- 🧠 Community Identity Strategy: Transform customers into brand evangelists by making your product an identity statement → Perfect for: brands with passionate niche audiences → Quick Win: 43.55% direct traffic like Death Wish
- 📝 Influencer Alliance Building: Partner with unexpected influencers in your category (Death Wish used musicians and TV personalities) → Perfect for: brands needing viral growth → Quick Win: 20x sales spikes from strategic partnerships
Overview
📊Monthly Traffic
251529
visitors
⏱️Avg Visit Duration
68.28
seconds
↗️Bounce Rate
39.23%
of visits
📄PagesPerVisite
3.0
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Dawn
brand theme
🔌Apps
🔤Typography
🎨Brand Colors
📢Slogan
World's Strongest Coffee
Reviews
⭐Trustpilot score
3.7
Based on
1
reviews
👀 Cusmer Reviews
CSR
Sustainable Sourcing & Community Impact
Death Wish Coffee is USDA Organic and Fair Trade Certified, ensuring sustainable farming practices and fair wages for coffee farmers. The brand sources beans from Peru, India, Guatemala, Honduras, Ethiopia, and Sumatra, with community development funds in coffee-growing regions and guaranteed minimum prices to protect farmers from market volatility.
📍Positioning
Premium positioning for caffeine enthusiasts seeking maximum strength without bitterness, targeting adventure seekers and productivity-focused consumers.
🔍 Insight
Death Wish Coffee's psychological moat lies in its extreme positioning as 'the world's strongest coffee' - customers aren't just buying coffee, they're buying into a rebellion against mediocrity. With 43.55% direct traffic and fans getting logo tattoos, the brand has transformed from a product into an identity statement, creating a barrier competitors can't match through authenticity and community ownership.
🚀 Action
- 🎯 Extreme Positioning Play: Identify your category's weakest point and position as the extreme opposite → Perfect for: crowded markets with generic positioning → Quick Win: Instant differentiation and cult following
- 🧠 Community Identity Strategy: Transform customers into brand evangelists by making your product an identity statement → Perfect for: brands with passionate niche audiences → Quick Win: 43.55% direct traffic like Death Wish
- 📝 Influencer Alliance Building: Partner with unexpected influencers in your category (Death Wish used musicians and TV personalities) → Perfect for: brands needing viral growth → Quick Win: 20x sales spikes from strategic partnerships
