Traffic
📊Monthly Traffic
146204
visitors
⏱️Avg Visit Duration
163.33
seconds
↗️Bounce Rate
39.09%
of visits
📄PagesPerVisite
2.9
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Reformation
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Leisure at its finest
Reviews
⭐Trustpilot score
2.9
2
reviews
👀 Cusmer Reviews
Customers liked specific dress items purchased; Brand has maintained consistent operations since 2015; Offers tropical and resort-style clothing options
High return fees totaling $16 for shipping and returning items; Poor quality and overpriced products with design issues; Website functionality problems and slow customer service response times
CSR
Sustainable Fashion Initiative
Kenny Flowers commits to eco-friendly materials and ethical production processes to minimize environmental impact while supporting local artisan communities in resort destinations.
P.I.A
📍Positioning
Premium resort lifestyle brand targeting vacationers and families with mid-to-high priced matching family wear and sportswear
🔍 Insight
Kenny Flowers has built a psychological moat around 'vacation memory creation' rather than just selling clothes. Their 56.33% direct traffic shows strong brand recall among vacation planners who associate them with family bonding experiences. TrustPilot reviews reveal customers value the memory-making aspect of matching outfits despite quality complaints, creating an emotional barrier that competitors selling generic resort wear can't replicate. The brand owns the mental category of 'family vacation uniform' in customers' minds.
🚀 Action
- 🏝️ Destination-Themed Collections: Create location-specific matching family sets for popular vacation spots → Perfect for: Travel-focused brands → Quick Win: Increase average order value by 40% with family bundles
- 👨👩👧👦 Memory-Driven Marketing: Focus campaigns on vacation photo moments rather than product features → Perfect for: Experience-based products → Quick Win: Boost emotional engagement and referral traffic
- 🌴 Sustainable Storytelling: Highlight eco-friendly materials and artisan partnerships in destination communities → Perfect for: Premium positioned brands → Quick Win: Justify premium pricing with ethical production transparency
Overview
📊Monthly Traffic
146204
visitors
⏱️Avg Visit Duration
163.33
seconds
↗️Bounce Rate
39.09%
of visits
📄PagesPerVisite
2.9
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Reformation
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Leisure at its finest
Reviews
⭐Trustpilot score
2.9
Based on
2
reviews
👀 Cusmer Reviews
Customers liked specific dress items purchased; Brand has maintained consistent operations since 2015; Offers tropical and resort-style clothing options
High return fees totaling $16 for shipping and returning items; Poor quality and overpriced products with design issues; Website functionality problems and slow customer service response times
CSR
Sustainable Fashion Initiative
Kenny Flowers commits to eco-friendly materials and ethical production processes to minimize environmental impact while supporting local artisan communities in resort destinations.
📍Positioning
Premium resort lifestyle brand targeting vacationers and families with mid-to-high priced matching family wear and sportswear
🔍 Insight
Kenny Flowers has built a psychological moat around 'vacation memory creation' rather than just selling clothes. Their 56.33% direct traffic shows strong brand recall among vacation planners who associate them with family bonding experiences. TrustPilot reviews reveal customers value the memory-making aspect of matching outfits despite quality complaints, creating an emotional barrier that competitors selling generic resort wear can't replicate. The brand owns the mental category of 'family vacation uniform' in customers' minds.
🚀 Action
- 🏝️ Destination-Themed Collections: Create location-specific matching family sets for popular vacation spots → Perfect for: Travel-focused brands → Quick Win: Increase average order value by 40% with family bundles
- 👨👩👧👦 Memory-Driven Marketing: Focus campaigns on vacation photo moments rather than product features → Perfect for: Experience-based products → Quick Win: Boost emotional engagement and referral traffic
- 🌴 Sustainable Storytelling: Highlight eco-friendly materials and artisan partnerships in destination communities → Perfect for: Premium positioned brands → Quick Win: Justify premium pricing with ethical production transparency
