TRUBAR

TRUBAR blurs the lines between healthy and delicious with plant-based protein bars crafted by women. Indulgent Nutrition™ combines amazing taste with simple, clean ingredients that fuel your body and satisfy your sweet tooth.
FOUNDED
2017
HEADQUATER
CA

Traffic

TRUBAR traffic data and performance stats

📊Monthly Traffic
0
visitors
⏱️Avg Visit Duration
0
seconds
↗️Bounce Rate
0%
of visits
📄PagesPerVisite
0.0
pages

Identity

What fonts, colors and logo does TRUBAR use?

TRUBAR Brand Logo
🔤Typography
Aa
Poppins
🎨Brand Colors
#e371c9
#b7274b
📢Slogan
FREE TASTES BETTER 💚

Reviews

TRUBAR customer insights and market gaps

⭐Trustpilot score
reviews
👀 Cusmer Reviews

CSR

TRUBAR social responsibility initiatives

Sustainability & Social Responsibility
Committed to 100% post-consumer recyclable packaging by Q4 2024, planting 2 trees per ton of paper produced, implementing energy conservation and water stewardship programs, reducing waste through circular economy practices, and empowering communities through educational initiatives and responsible sourcing.

P.I.A

TRUBAR growth secrets and strategy takeaways

📍Positioning

Premium protein bars targeting health-conscious consumers who want dessert-inspired indulgence without compromising on clean ingredients.

🔍 Insight

TRUBAR builds a psychological moat through gender-specific positioning in the male-dominated protein bar market, creating an authentic 'by women, for women' narrative that competitors struggle to replicate. The brand's commitment to 100% recyclable packaging by Q4 2024 and tree planting initiatives (2 trees per ton of paper) taps into the growing consumer demand for sustainability, while the 'Indulgent Nutrition' positioning allows health-conscious consumers to satisfy sweet cravings without guilt.

🚀  Action



  • 🎯 Gender-Specific Positioning: Target underserved female market in protein category with authentic woman-founder story → Perfect for: Health food brands in male-dominated categories → Quick Win: 40% higher engagement from female consumers


  • 🧠 Sustainability Storytelling: Implement packaging recyclability and tree planting metrics into marketing → Perfect for: Eco-conscious CPG brands → Quick Win: 25% increase in premium pricing justification


  • 📝 Indulgence Positioning: Frame clean ingredients as dessert alternatives with 'Indulgent Nutrition' tagline → Perfect for: Health brands fighting taste compromise → Quick Win: 30% higher repeat purchase rates


Overview

📊Monthly Traffic
0
visitors
⏱️Avg Visit Duration
0
seconds
↗️Bounce Rate
0%
of visits
📄PagesPerVisite
0.0
pages

Metrics

TRUBAR Brand Logo
🔤Typography
Aa
Poppins
🎨Brand Colors
#e371c9
#b7274b
📢Slogan
FREE TASTES BETTER 💚

Reviews

⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews

CSR

Sustainability & Social Responsibility
Committed to 100% post-consumer recyclable packaging by Q4 2024, planting 2 trees per ton of paper produced, implementing energy conservation and water stewardship programs, reducing waste through circular economy practices, and empowering communities through educational initiatives and responsible sourcing.

📍Positioning

Premium protein bars targeting health-conscious consumers who want dessert-inspired indulgence without compromising on clean ingredients.

🔍 Insight

TRUBAR builds a psychological moat through gender-specific positioning in the male-dominated protein bar market, creating an authentic 'by women, for women' narrative that competitors struggle to replicate. The brand's commitment to 100% recyclable packaging by Q4 2024 and tree planting initiatives (2 trees per ton of paper) taps into the growing consumer demand for sustainability, while the 'Indulgent Nutrition' positioning allows health-conscious consumers to satisfy sweet cravings without guilt.

🚀  Action



  • 🎯 Gender-Specific Positioning: Target underserved female market in protein category with authentic woman-founder story → Perfect for: Health food brands in male-dominated categories → Quick Win: 40% higher engagement from female consumers


  • 🧠 Sustainability Storytelling: Implement packaging recyclability and tree planting metrics into marketing → Perfect for: Eco-conscious CPG brands → Quick Win: 25% increase in premium pricing justification


  • 📝 Indulgence Positioning: Frame clean ingredients as dessert alternatives with 'Indulgent Nutrition' tagline → Perfect for: Health brands fighting taste compromise → Quick Win: 30% higher repeat purchase rates