Traffic
📊Monthly Traffic
47336
visitors
⏱️Avg Visit Duration
135.32
seconds
↗️Bounce Rate
34.84%
of visits
📄PagesPerVisite
10.6
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Symmetry
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Shop Stylishly Comfortable Women's Shoes
Reviews
⭐Trustpilot score
0
reviews
👀 Cusmer Reviews
CSR
Kindsoles™ Project
Ongoing initiative creating eco-friendly footwear with certified recycled fibers meeting Global Recycle Standard (GRS) and Recycled Claim Standard (RCS). Removed plastic polybags since 2013, uses 100% recycled paper shoeboxes, and maximizes natural fiber linings across all collections.
P.I.A
📍Positioning
Affordable fashion-forward footwear for style-conscious women who prioritize comfort without sacrificing trend appeal
🔍 Insight
Yellow Box built an unbreakable trust moat through 26 years of consistent delivery on the fashion-comfort paradox. Their 61.5% direct traffic reveals customers bypass search entirely, knowing exactly where to find solutions that eliminate the cognitive dissonance between style and comfort. The psychology works because they've solved the female consumer's eternal struggle: 'I want to look good without my feet hurting' – a pain point most competitors address with compromise rather than innovation.
🚀 Action
- 🎯 Direct Traffic Domination: Implement branded search optimization and email capture at every touchpoint → Perfect for: Brands with strong product-market fit → Quick Win: Increase direct traffic by 15-20% in 30 days
- 🧠 Sustainability Story Integration: Showcase eco-initiatives like Kindsoles™ throughout customer journey → Perfect for: Brands with authentic CSR programs → Quick Win: Boost conversion rates by 8-12% with ethical positioning
- 📝 Comfort-Fashion Content Strategy: Create 'day to night' transition guides and styling content → Perfect for: Fashion brands with functional products → Quick Win: Increase average session duration to 2+ minutes
Overview
📊Monthly Traffic
47336
visitors
⏱️Avg Visit Duration
135.32
seconds
↗️Bounce Rate
34.84%
of visits
📄PagesPerVisite
10.6
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Symmetry
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Shop Stylishly Comfortable Women's Shoes
Reviews
⭐Trustpilot score
Based on
0
reviews
👀 Cusmer Reviews
CSR
Kindsoles™ Project
Ongoing initiative creating eco-friendly footwear with certified recycled fibers meeting Global Recycle Standard (GRS) and Recycled Claim Standard (RCS). Removed plastic polybags since 2013, uses 100% recycled paper shoeboxes, and maximizes natural fiber linings across all collections.
📍Positioning
Affordable fashion-forward footwear for style-conscious women who prioritize comfort without sacrificing trend appeal
🔍 Insight
Yellow Box built an unbreakable trust moat through 26 years of consistent delivery on the fashion-comfort paradox. Their 61.5% direct traffic reveals customers bypass search entirely, knowing exactly where to find solutions that eliminate the cognitive dissonance between style and comfort. The psychology works because they've solved the female consumer's eternal struggle: 'I want to look good without my feet hurting' – a pain point most competitors address with compromise rather than innovation.
🚀 Action
- 🎯 Direct Traffic Domination: Implement branded search optimization and email capture at every touchpoint → Perfect for: Brands with strong product-market fit → Quick Win: Increase direct traffic by 15-20% in 30 days
- 🧠 Sustainability Story Integration: Showcase eco-initiatives like Kindsoles™ throughout customer journey → Perfect for: Brands with authentic CSR programs → Quick Win: Boost conversion rates by 8-12% with ethical positioning
- 📝 Comfort-Fashion Content Strategy: Create 'day to night' transition guides and styling content → Perfect for: Fashion brands with functional products → Quick Win: Increase average session duration to 2+ minutes
