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I Scaled From Handmaking Each Piece to $10 Million in 3 Years
Shopify Masters

Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold community strategy. Subscribe and watch Shopify Masters on YouTube! Sign up for your...

Mar 3, 202633 min
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Shopify Masters
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Shopify Masters
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Latest Episodes

How a Taboo Became a $300 Million Business in the First Three Years
Shopify Mastersen

How a Taboo Became a $300 Million Business in the First Three Years

MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedb...

Jan 20, 202633 min
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How to Scale Quickly Without Funding
Shopify Mastersen

How to Scale Quickly Without Funding

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once. For more on Waterboy an...

Jan 15, 202632 min
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How De Soi Built a Brand in a Category No One Believed In
Shopify Mastersen

How De Soi Built a Brand in a Category No One Believed In

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework. For more on De Soi and show notes click here. Subscribe and watch Sho...

Jan 13, 202649 min
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How a Party Side Hustle Became a Six-Figure Brand
Shopify Mastersen

How a Party Side Hustle Became a Six-Figure Brand

Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social content. In this interview, she shares how trust, transparency, and customer experien...

Jan 8, 202632 min
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Stop Competing on Features: Reimagine Your Entire Product Category Instead
Shopify Mastersen

Stop Competing on Features: Reimagine Your Entire Product Category Instead

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. For more on T3 and show notes c...

Jan 6, 202633 min
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Inside Ergatta’s Game-Driven Model and Two-Year Profit Streak
Shopify Mastersen

Inside Ergatta’s Game-Driven Model and Two-Year Profit Streak

How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth. For more on Ergatta and show notes click here Subscribe and watch Shopify Masters on YouTu...

Jan 1, 202630 min
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The Unlikely Path That Built Our 7-Figure Coffee Brand
Shopify Mastersen

The Unlikely Path That Built Our 7-Figure Coffee Brand

Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. For more on Canyon coffee click here. Subscribe...

Dec 30, 202547 min
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How This Footwear Founder Turned 5 Years of R&D Into 300% Growth
Shopify Mastersen

How This Footwear Founder Turned 5 Years of R&D Into 300% Growth

How Scarlett Chase grew 300% by reinventing footwear with expert design, bold focus, and a product that keeps 50% of customers coming back. For more on Scarlett Chase and show notes click here Subscribe and watch Shopify...

Dec 25, 202539 min
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Build a 7-Figure Business by Providing Your Most Priceless Product for Free
Shopify Mastersen

Build a 7-Figure Business by Providing Your Most Priceless Product for Free

Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for all fandoms. Today, the brand has expanded into a community hub that's hit 7-fi...

Dec 23, 202534 min
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The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
Shopify Mastersen

The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers. For more on Elix and show notes click here Subscribe and watch Shopify Masters o...

Dec 18, 202541 min
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How to Make Retailers Chase Your Brand
Shopify Mastersen

How to Make Retailers Chase Your Brand

Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actuall...

Dec 16, 202533 min
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From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors
Shopify Mastersen

From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors

Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized br...

Dec 11, 202541 min
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