Lessons from a Candle Company Selling New York Nostalgia
Show Notes
Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell. For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
Why This Michelin Chef Quit Momofuku & Alinea to Build His Million-Dollar Startup
Jul 22, 202551 min
Shopify Mastersen
Shaking Up Sparkling Water: Aerflo’s Path From Idea to $10 Million Raise
Jul 17, 202541 min
Shopify Mastersen
How To Create A Viral Product And Sell Out Over 30,000 Units
Jul 15, 202538 min
Shopify Mastersen
What a Near-Bankruptcy Taught These Founders About Growth and Grit
Jul 10, 202537 min