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How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand
Shopify Masters

Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can’t be copied. For more on Lone Fox and show notes click here Subscribe and watc...

Apr 21, 202646 min
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Shopify Masters
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Shopify Masters
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Latest Episodes

Shopify Mastersen

How to Implement a Limited Drop Model Without Losing Money

Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously. Read more on Fluff and show notes her...

Aug 13, 202440 min
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Shopify Mastersen

The Secret to Remaining Consistently Profitable

Danny Buck co-founded CRAFTD London, one Europe’s most successful men’s DTC jewelry lines. Find out which slow growth strategies helped him remain consistently profitable. Read more on CRAFTD London and show notes here....

Aug 8, 202438 min
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Shopify Mastersen

A Group Chat Inspired a Multimillion-Dollar Brand

"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term. To lea...

Aug 6, 202432 min
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Shopify Mastersen

Personal Branding Strategies Every Entrepreneur Needs

Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her lifestyle content....

Aug 1, 202428 min
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Shopify Mastersen

How a First-time Founder Overcame Launch Challenges

David Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he dealt with finding production partners and storage solutions. Subscribe an...

Jul 30, 202435 min
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Shopify Mastersen

How to Go From Idea to Product, Smoothly

Having started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create his latest brand, Oceanfoam, offering foam rollers made with algae. To r...

Jul 25, 202435 min
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Shopify Mastersen

Getting Creative with Marketing a Lifestyle — Not the Product

Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand. To learn mor...

Jul 23, 202432 min
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Shopify Mastersen

How to Start Optimizing Your Company’s Revenue Growth

Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created ApothĂ©kary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies. To hear more on A...

Jul 18, 202433 min
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Shopify Mastersen

How De La Calle’s Rebrand Aims to Capture New Customers

Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand. For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebranding Subs...

Jul 16, 202429 min
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Shopify Mastersen

Iteration Is The Secret Ingredient for This Beverage Company

Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs. To learn more about Blume an...

Jul 11, 202427 min
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Shopify Mastersen

Marketing Strategies Proven to Drive Results

Diarrha N'Diaye launched Ami ColĂ© after helping grow brands like L’OrĂ©aland Glossier. Discover the data-driven strategies she’s learned from working at top beauty brands. Subscribe and watch Shopify Masters on YouTube! S...

Jul 9, 202439 min
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Shopify Mastersen

The Best Financial Advice From Our Guests

In this special recap episode, previous guests on Shopify Masters share their advice for funding your business, attracting investors, and more. Featured guests include Noah Kagan, Tori Dunlap, Maggie Sellers, and Elly Tr...

Jul 4, 202418 min
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