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How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand
Shopify Masters

Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can’t be copied. For more on Lone Fox and show notes click here Subscribe and watc...

Apr 21, 202646 min
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Shopify Masters
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Shopify Masters
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Latest Episodes

Shopify Mastersen

A Brewery’s Unexpected Move into Non-Alcoholic Seltzers

Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product. To learn more about City Seltzer and sho...

Feb 27, 202428 min
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Shopify Mastersen

Fishwife's Guide To Planning a Successful Business Launch

Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own company’s launch—even on a tight budget. To read more about Fishwife and sh...

Feb 22, 202432 min
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Shopify Mastersen

Sell to the B2B Clients of Your Dreams

Founder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his dream B2B clients made all the difference for his Toronto-based furniture and ligh...

Feb 20, 202424 min
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Shopify Mastersen

Leave Your 9-to-5 Behind and Transition Into Entrepreneurship

Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover how she managed this growth while working a full-time job. To read more a...

Feb 15, 202435 min
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How to Use Collabs to Make Timeless Designs
Shopify Mastersen

How to Use Collabs to Make Timeless Designs

In a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through collaborating with new artists and bringing the manufacturing to the U....

Feb 13, 202436 min
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Shopify Mastersen

What You Need To Create a Viral Marketing Campaign

Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out. For more on Heyday Canning and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign...

Feb 8, 202431 min
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Shopify Mastersen

The Secret to Customer Retention From A Multimillion Dollar Company

Crystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention tips. For more on Lulus and show notes click here Subscribe and watch Shopi...

Feb 6, 202426 min
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How to Launch a Business in a Weekend
Shopify Mastersen

How to Launch a Business in a Weekend

Noah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book is titled "Million Dollar Weekend: The Surprisingly Simple Way to Lau...

Feb 1, 202438 min
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Shopify Mastersen

Influencer Marketing: Your Guide To Getting Real Results

Taking a personal approach, The Honey Pot works with influencers to tell human stories. The brand’s VP of marketing explains this winning strategy. For more on The Honey Pot and show notes click here Subscribe and watch...

Jan 30, 202436 min
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Shopify Mastersen

This CEO’s Secrets to Scaling Your Business to 9 Figures

CEO Sean Frank shares the strategies he used to scale Ridge to a multiple nine figure business by expanding the product line and selling internationally. To learn more about Ridge and show notes: https://www.shopify.com/...

Jan 25, 202431 min
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Shopify Mastersen

How a New CEO Helped This Protein Brand Turn a Profit

Aloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years. To learn more about Aloha and show notes: https://www.shopify.com/blog/aloha-profitability Sub...

Jan 23, 202429 min
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Shopify Mastersen

How To Build a Loyal Community on Instagram

Ali Osterholz grew a community of artists on Instagram to help scale her brand Explorer Knits + Fibers, donating partial profits to National Parks. For more on Explorer Knits + Fibers and show notes click here Subscribe...

Jan 18, 202435 min
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