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I Scaled From Handmaking Each Piece to $10 Million in 3 Years
Shopify Masters

Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold community strategy. For more on Heaven Mayhem and show notes click here. Subscribe an...

Mar 3, 202633 min
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Shopify Masters
海獭冲浪
Shopify Masters
海獭冲浪

Latest Episodes

How To Create A Viral Product And Sell Out Over 30,000 Units
Shopify Mastersen

How To Create A Viral Product And Sell Out Over 30,000 Units

Jaxon Lane built a men’'s skin care empire through innovation and strategic PR, earning organic celebrity endorsements from Nick Jonas and Niall Horan. For more on Jaxon Lane and show notes click here. Subscribe and watc...

Jul 15, 202538 min
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9. 海外也用“花呗”?先享后付提升转化,解锁Roas10的投放渠道
海獭冲浪zh-cn

9. 海外也用“花呗”?先享后付提升转化,解锁Roas10的投放渠道

关于璇 现任某欧洲BNPL(Buy Now Pay Later先享后付)收单渠道的国内BD。上一份工作在国内某跨境平台担任市场营销与运营工作。 关于BNPL 大家可以理解成某宝的花呗,海外用户在各类平台、独立站购物时也可以选择0元下单先用后付,或者分期支付。当然,这一切的前提是,该平台或独立站已经接入了相关的BNPL渠道。目前国际市场比较成熟的BNPL渠道有Afterpay、Klarna、Affirm等。 时间轴 1:15爆单可能因为你...

Jul 11, 202545 min
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What a Near-Bankruptcy Taught These Founders About Growth and Grit
Shopify Mastersen

What a Near-Bankruptcy Taught These Founders About Growth and Grit

Jaz Fenton and Jamil Bhuya of Otherhalf Studio share lessons on design, resilience, and building businesses as partners in work and life. For more on Otherhalf Studio and show notes click here. Subscribe and watch Shopif...

Jul 10, 202537 min
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Too Late to Start? Not for the Founder of This $1 Billion Brand
Shopify Mastersen

Too Late to Start? Not for the Founder of This $1 Billion Brand

HexClad CEO Danny Winer shares how he built a $1 billion brand with smart innovation, team culture, and a late-in-life leap into entrepreneurship. For more on HexClad and show notes click here . Subscribe and watch Shopi...

Jul 8, 202535 min
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From Zero to 1 Million Orders—Dossier’s Blueprint for Democratizing Luxury
Shopify Mastersen

From Zero to 1 Million Orders—Dossier’s Blueprint for Democratizing Luxury

Learn how Sergio Tache built Dossier into a million-order fragrance empire by making luxury perfumes affordable for everyone. For more on Dossier and show notes click here. Subscribe and watch Shopify Masters on YouTube!...

Jul 3, 202543 min
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Lessons from Copper Cow Coffee’s $10 Million Success
Shopify Mastersen

Lessons from Copper Cow Coffee’s $10 Million Success

Debbie Wei Mullin scaled Copper Cow Coffee into top retailers by combining bold flavor, cultural storytelling, and a mission-driven supply chain. For more on Copper Cow Coffee and show notes click here . Subscribe and wa...

Jul 1, 202536 min
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How a Simple Message and Smart Ops Built a $150 Million Brand
Shopify Mastersen

How a Simple Message and Smart Ops Built a $150 Million Brand

How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-...

Jun 26, 202533 min
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8. Labubu降噪,潮玩品牌出海负责人从100万3000万的踩坑血泪史
海獭冲浪zh-cn

8. Labubu降噪,潮玩品牌出海负责人从100万3000万的踩坑血泪史

关于Larry 从出海红利期的亚马逊捡钱时代,到创业碰壁,再到如今作为出海0-1负责人帮助国内某潮玩品牌开拓海外市场,Larry自称一路“高开低走”,踩遍了所有该踩的坑。 时间轴 2:40 红利捡钱时代的天胡开局 7:00 继续特殊时期下的疯狂 9:40 正式创业:知与行是两码事 14:38 搭建潮玩出海团队:踩遍所有坑 20:26复盘全渠道:机会主义者 25:49亚马逊:全新物种导致没有搜索词 29:26Etsy:增长想象空间不大,作...

Jun 25, 20251 hr 6 min
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Liquid Death’s $1 Billion Anti-marketing Strategy
Shopify Mastersen

Liquid Death’s $1 Billion Anti-marketing Strategy

Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business. For more on Liquid Death and show notes click here. Subscri...

Jun 24, 202545 min
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The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses
Shopify Mastersen

The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses

Learn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic marketing st...

Jun 19, 202534 min
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How Undefined Beauty Grew From Solo Startup to Major Retail Shelves
Shopify Mastersen

How Undefined Beauty Grew From Solo Startup to Major Retail Shelves

Dorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she proved that inclu...

Jun 17, 202531 min
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7. 跨境电商代投代运营那些信息差:拿返点?投放有玄学?怎么避坑!
海獭冲浪zh-cn

7. 跨境电商代投代运营那些信息差:拿返点?投放有玄学?怎么避坑!

关于Afu 上一份工作曾经在一家跨境电商代理服务公司做商务BD,主要负责吸引和对接客户并且整体项目管理统筹的工作,业务内容包含代建站、代投或者整体全线代运营。两年时间接触了120+客户。 目前新工作就职于在乙方时期曾服务过的客户。 时间轴 02:00 跨境电商乙方科普:服务流程、薪资构成、收费机制 12:20 日赚3w美金的3人团队、月销5w+的大学生、宝妈、负债者、海外华人 24:26 谷歌?Meta?Tiktok。。流量怎么理解 2...

Jun 15, 20251 hr 2 min
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