How to Learn Competitors' SEO Strategies? How to Get Their Backlinks? I Even Learned Product Selection! Complete Guide Part 2

Recap from Last Episode

This Brand Made 10 Million in a Year, What Did They Do Right? How to Monitor Competitors' Traffic and Market Situation? Complete Guide Part 1

One-sentence summary: Face reality, don't be dazzled by online scammers and stupid little essays. If you can't distinguish reality, I've taught you tools and methods - go see the actual reality yourself.

This episode will focus on learning competitors' SEO, especially their keywords and backlinks.

If you have questions about SEO, check out these two previous series:

• Cross-Border E-commerce SEO Guide Part 9: How to Write an SEO-Friendly Blog?
• SEO Ultimate Guide Explained in Plain Language! Everything Beginners Need to Know

Global E-commerce SEO = Product Selection

Before we continue, I want to keep harping on the essence of global e-commerce SEO:

I've always emphasized that global e-commerce is the "simplest" field in SEO because your keyword strategy is equivalent to your product selection - just your product nouns.

• If you sell Scooters, your keyword is Scooter.
• When you gradually learn product selection and segment scenarios, you start segmenting to Kid Scooter, even further to 3-wheel Kid Scooter/Stunt Kid Scooter.

And至此，your core long-tail keywords are these segmented products.

As your segmented scenario products gradually emerge, if you truly understand your category, users, and market, you'll find more SEO content strategies and even more long-tail keywords:

• kid stunt scooter tricks
• stunt scooter bunny hop tutorial for kids
• kid stunt scooter parts and accessories

See? Does keyword strategy in global e-commerce SEO need learning? No, you sell what you sell, that's it.

What you sell, what you know, what users often ask - output that to users, that's all.

The better you select products, the more natural SEO becomes. Of course, you can also think reversely - research SEO essence first, then select products following that logic.

Cross-Border E-commerce SEO Guide Part 4: I Learned Product Selection Through SEO? How to Judge if Your Products Suit SEO?

Learning Competitors Then Copying Directly?

Of course, beginners may initially need inspiration for more long-tail keywords (segmented scenario products), content directions, or backlink opportunities. At this point, we can look to competitors.

This leads to a beginner trap: They're successful, I'll copy directly, then I'll be successful too.

This logic directly mirrors viral essays: "This independent site gets 20 million monthly from organic traffic, what did they do right?"

You don't actually think just reading that essay will make you successful, right?

Why Is It a Trap?

1) Recapping my last episode, besides seeing their glamorous results, have you looked at what they've invested behind the scenes?

How many years has this site been operating? How many resources have they invested? With your willpower and determination, can you persist for more than half a year?

(For example, this site started in 2019. Counting offline preparation, it probably has 7-8 years of history.)

2) Do you understand this category/industry/users? Can you output professional products and content like your competitors?

Facing this question, let's think from a user perspective. When you see garbage soft ads and garbage content as a user, can't you tell? Would you be converted after noticing?

More directly, why do you read Lvsao's articles? Because you think they're authentic, useful, and practical, right? There are countless watered-down cross-border e-commerce articles and videos on social media. Why don't you watch them? Why won't you pay for them? Because you can tell that content is garbage.

(For example, this children's educational toy site ranks well for common mom questions. The core reason must be that their content itself is professional and provides excellent user experience.)

3) When a strong competitor has already captured high-traffic keyword rankings, if you still try to copy and squeeze in, isn't that cracking an egg against a stone?

If you can recognize these trap premises, you're starting to get the feeling.

Core: It's to give you ideas, not to let you copy directly.

After Learning Competitors, I Even Got New Product Selection Ideas

Step 1: Find Category Keywords

Step 2: Filter More Meaningful Keywords

To find more meaningful and valuable keywords faster, we do some filtering:

You can filter product-related keywords faster by selecting intent.

Step 3: Exclude Keywords Influenced by Brand Power

Further, exclude search intent influenced by brand power.

Someone might ask, why?

So we need to find natural product search terms as much as possible, not because this independent site has built its brand through many years of continuous operation, and users find it through brand terms.

Callback to trap 1 above, folks. With your capabilities and resource investment in the early beginner stage, do you still expect users to search for your brand name?

Step 4: Find "Strange" Search Intent

Thus, we gradually find some "strange" search intents:

• Product Format: Children's toy subscription (subscription product format)
• Product Scenario: 2nd birthday gift (gift scenario)
• Segmented User Needs: toddlers' shoes, breastfeeding pacifiers

Step 5: Find More Opportune Long-Tail Keywords

Further, we need to find more opportune long-tail keywords (segmented categories).

Very simple, just look at KD value (Keyword Difficulty).

How to Get Competitors' Backlinks?

Method 1: Broken Link Building

Find broken links (404) on competitors' websites, then contact website administrators suggesting replacement with your relevant content.

Method 2: Resource Page Link Building

Many websites have resource pages collecting useful industry-related links.

Search queries:

your keyword + "resources"
your keyword + "useful links"
your keyword + "recommended tools"

Method 3: Guest Blogging

Although I mentioned earlier it's not suitable for most people, it's still one of the effective methods.

Method 4: Skyscraper Technique

Find competitors' popular content with many backlinks, create a better version, then contact everyone linking to the original content.

Practical Case Demonstrations

Case 1: Children's Toy Site

By analyzing a children's educational toy site, we found they rank well for common mom questions.

The core reason must be that their content itself is professional and provides excellent user experience.

Case 2: Scooter Segmented Scenarios

From Scooter to Kid Scooter, then to 3-wheel Kid Scooter/Stunt Kid Scooter.

As segmented scenario products gradually emerge, find more SEO content strategies and longer-tail keywords.

Summary and Recommendations

Beginner Action Recommendations

1. Use Tools: Semrush, Ahrefs, and other SEO tools to analyze competitors
2. Find Category Terms: Start from your core products
3. Filter Keywords: Exclude brand terms, find natural product search terms
4. Discover Segmented Scenarios: Find opportunities from "strange" search intents
5. Check KD Values: Find low-competition long-tail keywords
6. Output Professional Content: Based on your real experience and knowledge

Frequently Asked Questions (FAQ)

Next Episode Preview

Next episode will continue sharing:

• How to analyze competitors' content strategies
• How to find undervalued keyword opportunities
• How to create your SEO content calendar

This article is based on real cross-border seller SEO experience sharing. For more practical content, follow 驴嫂 AI 了 WeChat Official Account