$10K+ Week | One Year Since My First Order: 5000 Words of Honest Data, Feelings, and Tips. W18-19

Recent Updates

Global E-commerce Independent Site

• Continuously slacking off. Last blog update was in March, last review maintenance was in February.

• W18 actually broke 20K. W19 not so much.

• During these two months of slacking, I did intensively collaborate with some KOLs on Instagram. Currently at 9100+ followers.

If you ask me to attribute orders solely to Instagram KOL collaborations, I wouldn't believe it. (And tracking data shows it's not directly from social media either). But if you say it's completely unrelated, I also find that unlikely.

It's been exactly one year since my first order on the global e-commerce independent site! Let's chat about it.

Personal IP Content Creation

• Free community group 7 is now open. (Funny story about group names: I used to name groups 3/4/5/6 "Losing Money Buddies" as a joke. Anyone with internet sense would know it's a meme. But, but, but, there were really many cute fans who, when invited, would seriously and angrily ask, "Why losing money? I'm not joining." Hahahahaha, both funny and frustrating. So to accommodate everyone, I changed the names to something more auspicious.)

• WeChat Official Account suddenly opened the comment function for me. Fans, please leave more comments.

• Because I went on vacation and didn't post content for over a week, but still maintained an average of about 10 fan readers in private domain daily, with 1-2 paid consultation inquiries.

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One Year Since First Order! Real Status of "Gay" This Year

Preface

Actually, in recent months, I've frequently posted "summary and reflection" content. Maybe for me, one year of persistence has given me more desire and confidence to share.

If needed, you can check previous content:

• Perhaps the Most Powerful Chicken Soup for Solopreneurs
• $10K+ Week | How Much Did I Earn in One Year as a Content Creator? W12-13

This Article Shares:

• Business level insights
• Lifestyle level insights
• Personal entrepreneurship experience

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Business Operations: What Does Others' Earnings Have to Do With You?

Global E-commerce Independent Site

If you browse through my previous weekly reports, you can roughly estimate sales and profitability.

Here's a screenshot of overall performance. As for profit, since I'm a pure solo wolf and don't involve product development/inventory, I personally estimate overall at 35%-40%.

Overall, from the recent "slacking" results, the site has reached a state of:

• High EQ: Stable
• Low EQ: Growth困境

Future-wise, no matter how my overall business positioning changes, global e-commerce/independent sites are my livelihood foundation. The reason I can monetize my personal IP is precisely because of my practical independent site business, so I definitely won't give it up.

On the contrary, I may look for faster, more efficient global e-commerce "practice" methods to gain more real hands-on experience, thus making "knowledge/business service" monetization possible.

Personal IP Monetization Business

Since I only officially started in April this year, one is the short time frame, two is because I've accumulated and沉淀 for about a year, so initial data isn't very reference-worthy. So I personally think sharing specific data isn't very meaningful.

Overall, the light-asset business model is indeed quite "fragrant":

1. Currently I almost don't actively "acquire customers/sell"—it all relies on fans passively adding me and inquiring. In other words, if I wanted to, I'm fairly confident I could grow relatively quickly.

2. No inventory, no ad investment, no logistics fees. None of it.

Questions Newbies Love to Ask

In business operations, I often see newbies in groups and private messages asking: How much did you make doing this? Is it profitable? Is it fast?

Honestly, I don't quite understand this line of thinking.

Are you hoping to capture a so-called "even pigs can fly" opportunity through the internet with strangers, then have someone tell you "Profitable! Fast and lots!" and then you sit tight, do nothing, and take off directly?

Or, others making money fast = you can make money fast too? Others making money slow = you'll definitely be slow too so you decide to give up without trying?

What's the difference between this and asking others "How did you do on the exam, was it hard?" when you were a kid?

If it's purely seeking self-comfort and a mental氮泵, I somewhat understand. But if you can make action decisions from such questions and answers, I suggest you give up trying any side hustle/entrepreneurship ideas—your mindset may still have much room to grow.

Therefore, at the overall business operation level (whether global independent sites or personal IP monetization), all newbie questions can be answered with one response:

Stop asking so many questions, practice to get your own answers. Avoid asking whether the horse can cross the river, avoid having high eyes but low hands.

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Lifestyle: Sustainable Growth and Meaning Within Reach

At one stage, I was almost driven to "relaxation anxiety" by those bloggers on XHS.

Constantly seeing:

• "Gap year, I achieved passive income of XXX million"
• "After quitting, the joy of working without being employed, who understands"
• "Restarting life at 25, passive income is the life I want"

I'm really curious, where do you all get this relaxation from?

First, my background is that I wasn't as miserable as many people during my working years. I found every job quite interesting, leaders and colleagues were good, compensation and economic conditions were acceptable (or maybe I was just used to being PUA'd? Doesn't matter). So even during working years, I felt my life was already relaxed and measured.

At the same time, I deeply understand most workers and the pain they face daily with that B-job.

So the lifestyle of being a solo wolf entrepreneur in global e-commerce independent sites—I can't强行安利 or强行避坑.

For Me, Someone with Zero Global E-commerce Experience, Even Zero E-commerce Experience, 6 Years as a Worker, Over One Year of "Gay"

My life and mental state curve went something like this:

Months 1-3: Confused Practical Period

Driven by interest,各种瞎捉摸各种亲身实践业务内容. Didn't set unrealistic flags for myself, just wanted to try and play around. Occasionally confused and at a loss, but emotional内耗 wasn't severe. No income, just surviving on savings.

If as a 30+ straight male废物 I had no life anxiety whatsoever, that would be impossible.

Months 3-6: Results Achievement Anxiety Period

Finally achieved closed-loop results in business and started gradually familiarizing myself with operations (though not profitable, it seemed hopeful, at least ran through the whole process). But at this point, started falling into various negative emotions: anxiety, self-doubt.

Because in the learning process, mixed information causes loss of focus, and some content is specifically designed to sell anxiety, hard not to get hit.

Months 6-9: Half-believing Half-doubting Deep Anxiety Period

Anxiety peaked at this point, half-understanding with slow results, plus various渲染 on social media, started heavy anxiety and questioning. Felt my methods were wrong, tools were wrong, everything was wrong.

Meanwhile, life started becoming入不敷出, unique to my country's middle-aged straight male anxiety explosion.

Months 9-12: Relief Period

Either truly understood methods and essence—even if results weren't good, no longer so anxious and内耗, but steadily improving step by step. Or realized it wasn't suitable and switched approaches or gave up转型.

In relief, on one hand steadily working on original business, on the other hand looking for new business opportunities. Life status officially started having some positive changes—going out to walk the dog and meeting neighborhood uncles and aunties, no longer worried about being called a软饭男.

First, because of long-term deep learning and practice of the business, naturally there will be more professional business capabilities.

On the other hand, as a solo wolf entrepreneur, for the first time feeling that current results and growth are 100% from myself, not from a team/company/leader/assigned project quality, and certainly not from various "scams/no bottom line"—everything归因 to only one thing: my own real effort.

So at this point, you gain strong personal value感—this value感 is absolutely different from working at a company.

Meanwhile, I know everything is right, has user value, so it will definitely grow slowly and sustainably, without worrying about being banned, scams being exposed, or living in daily fear.

Microscopically in daily life, you can sleep until naturally wake up, go out and play whenever you want on weekdays; of course, in front of value感, even if you're asked to work overtime daily/weekends, you won't feel very painful.

And when your business model gradually becomes light-asset, you can even try being a true digital nomad (also my slowly emerging new lifestyle goal).

So if you're attracted to such gains and life rhythm, you can try it. The premise is that you can withstand over half a year of pain—that pain is multi-dimensional.

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Some Entrepreneurship Experience Sharing

1. The Essential Method of All Business is the Simplest One

Serious落地 + repeated落地 is enough.

(Fancy tricks trying to投机研究 various small methods, tools,歪门邪道, Tips are all illusions. But most bloggers can't tell you this, otherwise they can't sell you anxiety and shovels. Reference current AI hype: those AI bloggers act like saviors,一通迷之玄幻的浮云 AI demonstrations, shouting about颠覆 this industry today, destroying that industry tomorrow—they've never truly深入 done any industry's business, yet dare to talk big, which I can't understand. Most people (including me), at certain stages, will indeed be "frightened." But when returning to real business itself, basic work content is still those things—you still need to踏实落地, just using AI to help加持 and提效.)

2. Personal Entrepreneurship is Like Simple Elimination

You just need to use personal ability to find possible干扰 items and eliminate them—what remains is maximized success确定性.

In this process, there's almost no redundant communication and uncontrollable objective factors like when working. All problems you encounter but can't solve are just because of wrong understanding or wrong methods. And all problems definitely have answers, and each answer, when you call back, is definitely the simplest one.

(You feel payment methods are insufficient and may affect conversion, then go add them; you feel images don't look good, then spend a little money or effort to shoot more; you feel social media followers aren't enough, then find ways to invest in interaction ads or various giveaways to gain followers; reference newbies asking whether to use Wordpress or Shopify for independent sites—newbies using WP,恨不得 twenty questions a day, and they're not even core operational traffic issues, just basic site-building questions: how to add that, why did this suddenly 404, why is that so slow, how to do this function.)

3. Don't Trap Yourself in Predetermined Goals

Slowly find market opportunities in the business chain,配合 your own strengths, then switch business directions—you can also get results faster.

Later, you'll find it has nothing to do with ability anymore, it all depends on your conscience and bottom line. (For global e-commerce independent sites, the business chain is long, scenarios and pain points are numerous—you don't have to stick to building one site, driving traffic yourself, selling goods yourself. You can do so many other things to monetize.)

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