Weekly 1w+|2024's Least Competitive Industry? 'Passive Income in Global Selling' Continues
Achieving 4+ ROI in global selling but choosing to lie flat? A real record of a solo seller's 'passive income' journey, exploring industry competition and social media IP monetization.



Global Selling & Independent Site: 4+ ROI is Fine, But Continuously Lying Flat
Except for replying to emails, I don't want to do anything else. Let it be. Even replying to emails has become a 48-hour thing.
Amazon, Walmart, Fruugo - I've opened accounts on these major platforms, but I'm too lazy to even upload products. The last blog post on my independent site stayed on May 30th.


Does the title feel like I'm trying to cut leeks? Isn't this what those social media predators call "passive income"??
Have I become a leek cutter, or have I actually developed real skills?
Follow me, the documentary series "How I Achieved Passive Income by Lying Flat in Global Selling" continues to air...

Social Media IP & Monetization
Weekly Xiaohongshu follower growth:

Monetization status:


2024: Is Global Selling Still Competitive?
People often ask me: Is it still possible to get into global selling now? Is this industry competitive?
My answer: Yes, it depends on who you compare yourself with.

If you compare with domestic e-commerce in China, global selling is simply paradise.
Look at the domestic e-commerce environment:
- Price wars that make you doubt life
- Traffic costs getting higher and higher
- Platform rules changing daily
- "Refund only" policies making things worse for merchants
But what about global selling?
- Same products sell for 2-3x overseas prices
- Considerable profit margins, ROI can reach 4+
- Relatively less competition, especially for independent sites
- Consumers less sensitive to price

Why I Think It's Not Competitive?
Looking at this week's data, I'm basically in "semi-retirement" mode:
- Replying to emails after 48 hours
- Too lazy to upload new products
- Blog stopped updating for over a month
- But income remains stable
What does this mean? It means the industry dividends are still there.

If you still say global selling is competitive now, maybe:
- Product selection has problems - Still selling red ocean products
- Pricing strategy is wrong - Dare not set high prices
- Single traffic channel - Only relying on paid ads
- Outdated operation model - Still using domestic e-commerce thinking
How to Avoid Involution?
1. Choose the Right Market
Don't fixate on the US market from the start. European, Australian, Canadian markets have less competition and higher profits.

2. Build Brand Moat
- Do SEO well to get free traffic
- Operate social media to build private traffic pools
- Provide quality customer service
- Create brand stories
3. Diversify Traffic Channels
Don't rely only on Google or Meta ads. Try:
- TikTok content marketing
- Pinterest visual marketing
- Influencer collaborations
- SEO long-tail traffic

4. Increase Average Order Value
Same traffic, higher AOV means thicker profits.
- Sell high-value products
- Offer bundle combinations
- Set up discount thresholds
- Cross-sell and upsell
What Gives Me Confidence to Lie Flat?
Many people ask me: Aren't you afraid of no income lying flat like this?
My confidence comes from:
1. Stable SEO Traffic
Previous content accumulation still brings free traffic.
2. Brand Recognition
Customers recognize the brand, not some promotion.
3. Repurchase Rate
Good product quality means customers repurchase without needing to buy traffic every time.
4. Diversified Income
- Independent site sales
- Platform sales
- Social media monetization
- Consulting services

Advice for Beginners
If you want to enter global selling now, here's my advice:
Mindset
- Don't rush - This isn't a place for quick money
- Don't compete - Find your differentiated positioning
- Don't stop - Keep learning and optimizing
- Don't be lazy - Can't skip the accumulation needed early on
Practical
- Do market research first - Find blue ocean products
- Build an independent site - Don't rely only on platforms
- Layout SEO - The earlier the better
- Operate social media - Build your own traffic pool
- Value content - This is a long-term asset

The Truth About "Passive Income"
Honestly, the term "passive income" has been over-mythologized.
Real passive income requires upfront:
- Massive time investment
- Continuous content creation
- Meticulous operations
- Long-term accumulation
My current "lying flat" is built on more than a year of previous effort.

If you're just starting now, don't think about lying flat.
First stand up, walk steadily, then run, and finally you can lie down.
Other Gains This Week
Cognitive Upgrade
- The simpler things are, the easier to persist
- The more complex things are, the easier to give up
- Focus energy on what matters
- Learn to subtract

Life Status
- No longer anxious about data
- No longer crazy about rankings
- No longer losing sleep over algorithms
- Life and work gradually balanced

Next Steps
Although lying flat now, doesn't mean doing nothing.
Plans moving forward:
- Optimize existing products - Improve conversion rates
- Test new product lines - Maintain freshness
- Continue content output - Maintain influence
- Systematize operations - Reduce manual intervention

Summary
Is global selling competitive or not?
- For those unprepared, always competitive
- For those with strategy, always opportunities
The key isn't the industry, it's you:
- Have you found differentiated positioning
- Have you built your own moat
- Do you have a long-term mindset
- Do you have the ability to keep learning

If you're still anxious about "competition", maybe think from a different angle:
It's not that the industry is competitive, it's that your methods need upgrading.
Follow me to see how an ordinary solo seller achieves "passive income" in global selling.
The documentary series "How I Achieved Passive Income by Lying Flat in Global Selling" continues to air...


