Solopreneur Life
July 9, 2024
8 min

Weekly 1w+|2024's Least Competitive Industry? 'Passive Income in Global Selling' Continues

Achieving 4+ ROI in global selling but choosing to lie flat? A real record of a solo seller's 'passive income' journey, exploring industry competition and social media IP monetization.

Weekly 1w+|2024's Least Competitive Industry? 'Passive Income in Global Selling' Continues

Cover Image

Data Screenshot

Global Selling & Independent Site: 4+ ROI is Fine, But Continuously Lying Flat

Except for replying to emails, I don't want to do anything else. Let it be. Even replying to emails has become a 48-hour thing.

Amazon, Walmart, Fruugo - I've opened accounts on these major platforms, but I'm too lazy to even upload products. The last blog post on my independent site stayed on May 30th.

Lying Flat Status

Data Display

Does the title feel like I'm trying to cut leeks? Isn't this what those social media predators call "passive income"??

Have I become a leek cutter, or have I actually developed real skills?

Follow me, the documentary series "How I Achieved Passive Income by Lying Flat in Global Selling" continues to air...

Global Selling ROI

Social Media IP & Monetization

Weekly Xiaohongshu follower growth:

Xiaohongshu Follower Growth

Monetization status:

Monetization Data

Monetization Details

2024: Is Global Selling Still Competitive?

People often ask me: Is it still possible to get into global selling now? Is this industry competitive?

My answer: Yes, it depends on who you compare yourself with.

Industry Comparison

If you compare with domestic e-commerce in China, global selling is simply paradise.

Look at the domestic e-commerce environment:

  • Price wars that make you doubt life
  • Traffic costs getting higher and higher
  • Platform rules changing daily
  • "Refund only" policies making things worse for merchants

But what about global selling?

  • Same products sell for 2-3x overseas prices
  • Considerable profit margins, ROI can reach 4+
  • Relatively less competition, especially for independent sites
  • Consumers less sensitive to price

Data Comparison

Why I Think It's Not Competitive?

Looking at this week's data, I'm basically in "semi-retirement" mode:

  • Replying to emails after 48 hours
  • Too lazy to upload new products
  • Blog stopped updating for over a month
  • But income remains stable

What does this mean? It means the industry dividends are still there.

Income Data

If you still say global selling is competitive now, maybe:

  1. Product selection has problems - Still selling red ocean products
  2. Pricing strategy is wrong - Dare not set high prices
  3. Single traffic channel - Only relying on paid ads
  4. Outdated operation model - Still using domestic e-commerce thinking

How to Avoid Involution?

1. Choose the Right Market

Don't fixate on the US market from the start. European, Australian, Canadian markets have less competition and higher profits.

Market Selection

2. Build Brand Moat

  • Do SEO well to get free traffic
  • Operate social media to build private traffic pools
  • Provide quality customer service
  • Create brand stories

3. Diversify Traffic Channels

Don't rely only on Google or Meta ads. Try:

  • TikTok content marketing
  • Pinterest visual marketing
  • Influencer collaborations
  • SEO long-tail traffic

Traffic Channels

4. Increase Average Order Value

Same traffic, higher AOV means thicker profits.

  • Sell high-value products
  • Offer bundle combinations
  • Set up discount thresholds
  • Cross-sell and upsell

What Gives Me Confidence to Lie Flat?

Many people ask me: Aren't you afraid of no income lying flat like this?

My confidence comes from:

1. Stable SEO Traffic

Previous content accumulation still brings free traffic.

2. Brand Recognition

Customers recognize the brand, not some promotion.

3. Repurchase Rate

Good product quality means customers repurchase without needing to buy traffic every time.

4. Diversified Income

  • Independent site sales
  • Platform sales
  • Social media monetization
  • Consulting services

Diversified Income

Advice for Beginners

If you want to enter global selling now, here's my advice:

Mindset

  1. Don't rush - This isn't a place for quick money
  2. Don't compete - Find your differentiated positioning
  3. Don't stop - Keep learning and optimizing
  4. Don't be lazy - Can't skip the accumulation needed early on

Practical

  1. Do market research first - Find blue ocean products
  2. Build an independent site - Don't rely only on platforms
  3. Layout SEO - The earlier the better
  4. Operate social media - Build your own traffic pool
  5. Value content - This is a long-term asset

Advice

The Truth About "Passive Income"

Honestly, the term "passive income" has been over-mythologized.

Real passive income requires upfront:

  • Massive time investment
  • Continuous content creation
  • Meticulous operations
  • Long-term accumulation

My current "lying flat" is built on more than a year of previous effort.

Truth

If you're just starting now, don't think about lying flat.

First stand up, walk steadily, then run, and finally you can lie down.

Other Gains This Week

Cognitive Upgrade

  • The simpler things are, the easier to persist
  • The more complex things are, the easier to give up
  • Focus energy on what matters
  • Learn to subtract

Cognition

Life Status

  • No longer anxious about data
  • No longer crazy about rankings
  • No longer losing sleep over algorithms
  • Life and work gradually balanced

Life

Next Steps

Although lying flat now, doesn't mean doing nothing.

Plans moving forward:

  1. Optimize existing products - Improve conversion rates
  2. Test new product lines - Maintain freshness
  3. Continue content output - Maintain influence
  4. Systematize operations - Reduce manual intervention

Plans

Summary

Is global selling competitive or not?

  • For those unprepared, always competitive
  • For those with strategy, always opportunities

The key isn't the industry, it's you:

  • Have you found differentiated positioning
  • Have you built your own moat
  • Do you have a long-term mindset
  • Do you have the ability to keep learning

Summary

If you're still anxious about "competition", maybe think from a different angle:

It's not that the industry is competitive, it's that your methods need upgrading.

Follow me to see how an ordinary solo seller achieves "passive income" in global selling.

The documentary series "How I Achieved Passive Income by Lying Flat in Global Selling" continues to air...

End

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