Weekly 10K+ Revenue | Professionals with Impressive Backgrounds Get Beaten Up More in Global Selling W09
转行跨境电商个卖，越是科班出身，越被毒打的厉害。这里的科班出身，泛指有着一些相关打工人的工作背景或学历背景等，然后这个背景的光环又算是比较耀眼的那种。
Good News (Maybe)
1. Officially Preparing to Open a New Store
This plan was delayed for about 3 months. Last year I thought I needed to start a new global selling business in January 2024 - either embrace platforms and try Amazon, or open a new store to try social media traffic. After going back and forth, hesitating and deliberating, I finally made up my mind today to open a new independent store. This time I want to try relying mainly on social media traffic. I want to experience the "joy" of explosive orders on FB and TK that people talk about online. Starting a new money-losing journey.
2. Instagram Reaching 8000 Followers This Week
3. WeChat Official Account Hit 2000 Followers!
Bad News
Store renovated, volume expanded, but no growth signals. Conversion rate still won't go up. I thought after renovating I'd be good again, then doubled Google budget, and to spend it faster, lowered TROAS. Saturday's highest spend was 130+ pounds, but sales decreased instead of increased. Crying in the bathroom, lost money over the weekend. Still somewhat unexpected. This is the so-called bottleneck and predicament - real entrepreneurs feel like they encounter new problems all the time. But I'm preparing to endure it, try waiting it out for a week.
Transitioning to Global Selling Solopreneurship: The More "Professional" Your Background, The Harder You Get Beaten
By "professional background," I mean people with relevant work experience or educational background with relatively impressive credentials - including but not limited to "big tech, 4A agencies, overseas graduates," etc.
I've observed myself, people around me, and online cases. If you're not deliberately "packaging" yourself (like using these credentials to do global selling content and monetize through content), meaning if you're purely doing global selling itself, these people often fall the hardest.
Meanwhile, the big players quietly making money in global selling that I've observed are all "unconventional" types without those "impressive backgrounds."
To put it simply, these people often have "big company disease" - they can talk really well, fantasize and get high on their own ideas, but when it comes to actual execution, nothing gets done. They just think everything is beautiful.
Big company methodology often doesn't work in startup scenarios. You take methodologies from mature big companies and think you can apply them unchanged to your own business - won't you get completely humbled?
Several Reasons
Different Skill Requirements. Put unconventional types in big companies and they'd probably be tortured too.
Different Identity Background. An employee is an employee - don't talk about having "owner mentality" at work. Own nothing. But as a solopreneur, try not owning anything.
Different Business Stages. Employees have different states in mature companies vs startups. Let alone solopreneurship isn't even a startup company.
Too Much Love for Learning and Research. You've saved lots of courses, done plenty of copycat research and analysis, joined 10+ WeChat groups, read 300+ "What I Did Right" success stories following interview bloggers, and analyzed 999 successful independent stores. When it comes to learning, these professionals really can learn and research. When it comes to actually doing, they really do nothing.
I saw a joke yesterday - a restaurant person wanted to learn about restaurants, so they studied "Haidilao, You Can't Learn It," and finally reached a conclusion - the answer was right there in the question! It tells you - you can't learn it! This thing just can't be learned! If you don't make mistakes yourself and do it, what kind of entrepreneurship comes from just learning?
Ignorance is Bliss. This corresponds to the point above about loving learning but not doing. Non-professionals might just not think that much. I often receive seemingly professional questions from seemingly professional newcomers: Do I need my own brand? Should I not just copy from 1688 otherwise no differentiation? Will copying be punished? I can't depend on ads, that's not sustainable? Should I pay taxes? Should I register a trademark? (Of course, these were all questions I faced and struggled with for a long time.)
The more you know, the more you hesitate. People who don't know might not even think of these things - they just start doing, at worst they fail once, but at least they get real practical experience. Meanwhile, to solve those questions, the professionals start creating problems for themselves, then it takes lots of effort and resources to solve them, and after solving they find it was useless anyway (because those things in their heads weren't key factors at all).
When your research and preparation are too "thorough," and this research phase is almost entirely ineffective for newcomers to a new industry, you'll only have two outcomes: 1) Your expectations get raised very high - you think you've done so much homework, and if results aren't good, your sense of failure gets maxed out; 2) You'll give up right at the start - you'll be slowly dragged down by all the problems you researched in advance.
