Fondue CashBack is one of the best post-purchase cashback apps for e-commerce merchants in 2025. It offers flexible redemption options, protects profit margins, and includes built-in A/B testing. Merchants report significant improvements in conversion rates, AOV increases, and reduced coupon code leakage. The 4.6/5 star rating from 36 reviews confirms its effectiveness in solving coupon fatigue issues.
While Fondue CashBack doesn't offer a free plan, alternatives include Shopify's native discount codes and other apps like Kaching Bundles (free to install) that offer volume discounts and bundle deals. However, these lack the post-purchase flexibility and margin protection that Fondue provides. For merchants wanting to test incentive strategies without upfront costs, starting with traditional coupon codes may be the only truly free option.
To set up CashBack for your welcome series, navigate to your Fondue dashboard and create a new URL-based CashBack promotion. Attach the unique UTM link to your welcome email or SMS campaigns. You can segment customers and test different incentive amounts. The setup typically takes less than an hour, and you can monitor performance through the built-in analytics dashboard to optimize your welcome series conversions.
Yes, CashBack integrates seamlessly with your existing email and SMS providers. The integration is enabled through a simple UTM parameter that you can attach to any link in your campaigns, popups, ads, or influencer content. This means you can start using CashBack within seconds without changing your existing tech stack or workflows.
CashBack protects margins by offering incentives post-purchase rather than pre-purchase. Customers only redeem when they truly want the reward, and you only pay out when they choose redemption. This results in high deflection rates where many customers don't redeem the offer. Additionally, the ability to offer bonus value for gift card redemption encourages customers to choose options that benefit your business long-term.
