Shoplift is one of the best A/B testing apps for Shopify stores in 2025, offering a powerful no-code solution that integrates seamlessly with your theme. It provides real-time split testing, advanced analytics, and the Lift Assist feature that automatically generates branded experiments. Merchants praise its intuitive interface and ability to boost conversion rates without requiring developer resources, making it ideal for both beginners and experienced store owners looking to optimize their conversion funnels.
While Shoplift is a premium tool, alternatives include Microsoft Clarity (free AI analytics and heatmaps), Lucky Orange Heatmaps & Replay (free plan available), and Conversion Bear Trust Badges (free trust badges). These tools offer different functionalities - Microsoft Clarity focuses on AI insights and user behavior recording, Lucky Orange provides visual analytics with heatmaps and session recordings, and Conversion Bear adds trust elements to boost conversions. However, none offer the comprehensive A/B testing capabilities that Shoplift provides for Shopify stores.
To set up your first A/B test in Shoplift, install the app from the Shopify App Store and sync your store's architecture. Then navigate to the Shopify Theme Customizer where you can easily duplicate and edit variants. Add blocks, sections, or templates to create your test variations. You can also use Lift Assist to automatically generate experiment recommendations based on your store's design and shopper behavior data. Launch the test and monitor results through the intuitive dashboard.
Shoplift tracks 612 analysis parameters with purchase type detection and 1:1 Shopify order matching for unparalleled accuracy. It monitors key metrics like revenue per visitor (RPV), average order value (AOV), conversion rate (CVR), click-through rate (CTR), and more. The platform automatically creates custom audiences in Google Analytics 4 for each test condition, allowing you to track both conversion and non-conversion behaviors. You can segment data by device type, traffic source, geographic location, and user behavior to gain comprehensive insights into your store's performance.
Shoplift is designed to be mighty flexible and effortlessly handles custom themes, complex apps, and any other elements you might have. Unlike other A/B testing tools that require wrestling with buggy third-party code editors and messy workarounds, Shoplift works with Shopify rather than against it. It integrates seamlessly with your existing theme architecture and can test any part of your store without breaking functionality. The platform is compatible with popular apps like Recharge, Rebuy, Klaviyo, and others, ensuring you can run comprehensive tests across your entire tech stack without conflicts.
