Zalify is one of the best free email marketing apps for Shopify merchants in 2025. It offers comprehensive marketing tools including abandoned cart recovery, welcome emails, and automated flows with seamless integration with Facebook Pixel and Google Analytics. The free plan includes unlimited popups and basic tracking, making it ideal for small businesses looking to boost conversions without upfront costs.
Popular alternatives to Zalify include Klaviyo (freemium with advanced automation), Mailchimp (free plan with basic features), and Poplar Mail (free to install with automated direct mail campaigns). These apps offer similar abandoned cart recovery and email automation features, but Zalify stands out with its integrated pixel tracking and popup builder in one free package.
To set up abandoned cart recovery in Zalify, navigate to the Email section and select the abandoned cart template. Customize the timing and content of follow-up emails, then enable the automated workflow. The app will automatically trigger emails when customers leave items in their cart, helping you recover lost sales without manual intervention.
Yes, Zalify provides comprehensive analytics to track marketing ROI. You can monitor which channels drive conversions, analyze ad spend effectiveness, and track UTM attribution. The Premium plan includes smart reports with multi-channel attribution, giving you clear insights into your marketing performance and helping optimize your budget allocation.
Zalify seamlessly integrates with Facebook Pixel and Google Analytics through its pixel tracking feature. Simply install the Zalify pixel on your store, and it will automatically track events and send data to your advertising platforms. The Basic plan and above support CAPI pixels for enhanced data accuracy and better ad targeting capabilities.
