Feed Rule Engine

The Feed Rule Engine is the core configuration interface for creating and managing product feeds. It provides a tab-based interface for organizing all feed settings.

Architecture Overview

The Feed Rule Engine uses a unified architecture that handles both AI and Non-AI feed generation:

┌─────────────────────────────────────────────────────────────┐
│              Feed Rule Engine Configuration                 │
├─────────────────────────────────────────────────────────────┤
│                                                              │
│  1. Basic Information                                        │
│     └─ Feed name, country, language, currency               │
│                                                              │
│  2. Target & Products                                        │
│     └─ Product filtering, collections, vendors, tags        │
│                                                              │
│  3. Product Details                                          │
│     └─ Field mappings, conditional rules, AI settings       │
│                                                              │
│  4. Campaigns & Others                                       │
│     └─ Promotions, shipping, tax settings                   │
│                                                              │
│  5. Advanced Settings                                        │
│     └─ File format, custom fields, metafields               │
│                                                              │
└─────────────────────────────────────────────────────────────┘

Configuration Tabs

1. Basic Information

Configure fundamental feed settings:

2. Target & Products

Define which products to include:

Product Filters:

• Collections: Select specific product collections
• Vendors: Filter by product vendor
• Product Types: Filter by product type
• Tags: Include or exclude by tags
• Price Range: Min/max price constraints
• Stock Status: Exclude out-of-stock items
• Sales Channels: Filter by sales channel
• Inventory Locations: Filter by location

3. Product Details

Configure field mappings and AI settings:

Field Mappings:

Conditional Rules:

• Apply different values based on product conditions
• Support for collection, vendor, type, and tag conditions
• Override default mappings for specific products

4. Campaigns & Others

Marketing and additional settings:

• Promotion IDs: Link to Google promotions
• Shipping Settings: Shipping cost configuration
• Tax Settings: Tax rate configuration
• Custom Labels: Up to 5 custom labels for segmentation

5. Advanced Settings

Advanced configuration options:

• Custom Fields: Add non-standard Google attributes
• Metafield Mapping: Use Shopify metafields as data source
• ID Strategy: Configure product ID format
• Image Settings: Image size and quality options

Field Mapping Rules

Template Variables

Use template variables to build dynamic field values:

Example Template:

{{ product_title }} - {{ variant_title }} by {{ vendor }}

Conditional Rules

Apply rules based on conditions:

{
  "conditions": [
    { "field": "vendor", "operator": "equals", "value": "Nike" }
  ],
  "actions": [
    { "field": "brand", "value": "Nike" }
  ]
}

Supported Operators:

• equals / not_equals
• contains / not_contains
• starts_with / ends_with
• greater_than / less_than

Live Preview

Preview feed output before generating:

1. Select a sample product from your catalog
2. View all mapped field values
3. See AI-generated content (if enabled)
4. Verify conditional rule application

Generation Flow

Performance

Best Practices

1. Start Simple: Begin with basic mappings, add complexity as needed
2. Use Templates: Create reusable templates for common configurations
3. Test with Preview: Always preview before generating
4. Monitor Performance: Check generation times and optimize filters
5. Leverage AI: Use AI for high-value products that need optimization