Create Your First Feed
Step-by-step guide to creating your first product feed
Create Your First Feed
This guide walks you through creating your first product feed from start to finish.
Prerequisites
Before you begin, ensure you have:
- Installed Max AI: Google Feed Ascend from Shopify App Store
- Connected your Google Merchant Center account
- Products published in your Shopify store
Step-by-Step Guide
From the dashboard, click the "Create Feed" button in the top right corner.
Alternatively, navigate to /app/feeds/new directly.
Choose the appropriate feed type for your needs:
| Type | Best For |
|---|---|
| Primary Feed | First-time setup, complete product catalog |
| Supplemental Feed | Updating specific attributes of existing products |
| Local Inventory Feed | Physical store inventory |
For your first feed, select Primary Feed.
- Use Template: Select from saved templates (if available)
- Start from Scratch: Begin with default settings
For your first feed, choose "Start from Scratch".
Fill in the basic feed settings:
| Field | Example Value |
|---|---|
| Feed Name | "US Primary Feed" |
| Target Country | United States (US) |
| Language | English (en) |
| Currency | USD |
| File Format | TSV (recommended) |
Define which products to include:
Quick Start Options:
- Leave filters disabled to include all products
- Or enable specific filters:
- Select specific collections
- Exclude out-of-stock items
- Set price range
For your first feed, start with all products. You can create filtered feeds later.
Map Shopify fields to Google attributes:
Required Mappings:
id→ Product ID (auto-configured)title→ Product Titledescription→ Product Descriptionlink→ Product URL (auto-configured)image_link→ Featured Image (auto-configured)price→ Variant Priceavailability→ Inventory Statusbrand→ Vendor
Optional Enhancements:
- Enable AI for title/description optimization
- Add custom labels for segmentation
- Configure shipping and tax settings
Before generating:
- Click on a sample product in the preview panel
- Verify all field values are correct
- Check that images load properly
- Confirm prices and availability are accurate
Click "Save & Generate" to:
- Save your feed configuration
- Start the generation process
- Create the feed file
Generation typically takes 5-60 seconds depending on catalog size.
After generation completes:
- Download: Get the feed file for manual upload
- Copy URL: Use the public URL for Google fetch schedule
- View Details: See product count and file size
Next Steps
After creating your first feed:
-
Submit to Google Merchant Center
- Go to GMC > Products > Feeds
- Add a new data source
- Enter the feed URL or upload the file
-
Monitor Product Status
- Check for disapprovals in GMC
- Fix any data quality issues
- Resubmit after corrections
-
Set Up Automation
- Enable scheduled sync in Settings
- Configure webhook updates
- Monitor sync status
-
Optimize Performance
- Review performance metrics
- A/B test different content
- Use AI for optimization
Common Issues
| Issue | Solution |
|---|---|
| No products in feed | Check product filters and stock status |
| Missing images | Verify products have featured images |
| Wrong prices | Check currency and market settings |
| Feed too large | Split into multiple feeds by collection |
Need Help?
If you encounter issues:
- Check the FAQ for common solutions
- Review the Feed Rule Engine documentation
- Contact [email protected]