Traffic
📊Monthly Traffic
1756775
visitors
⏱️Avg Visit Duration
252.15
seconds
↗️Bounce Rate
36.96%
of visits
📄PagesPerVisite
7.1
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Launch
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Keep it colourful!
Reviews
⭐Trustpilot score
3.9
45,728
reviews
👀 Cusmer Reviews
High quality products with vibrant, true-to-color formulas; Affordable pricing that offers good value for money; Cruelty-free beauty products with wide color variety
Delivery issues including delays and lost packages; Product quality issues like broken lipsticks and dried-out items; Packaging problems with items not being secure in containers
CSR
Cruelty-Free Commitment
100% cruelty-free beauty brand that exclusively tests products on people, not animals, with a team of beauty enthusiasts who test new batches in-house. Made in USA with local manufacturing supporting domestic production and ethical beauty standards.
P.I.A
📍Positioning
Democratizing luxury beauty for makeup enthusiasts who demand quality without premium pricing, targeting Gen Z to millennials seeking accessible glamour.
🔍 Insight
ColourPop's cruelty-free commitment builds trust, while vibrant, affordable products create an emotional connection with Gen Z. Their direct-to-consumer model fosters loyalty, with 60% direct traffic and 4.4% monthly growth.
🚀 Action
- 🎯 Leverage Direct Engagement: Mirror ColourPop’s 60% direct traffic by building a strong email and SMS list. → Perfect for: Brands with loyal followings → Quick Win: Boost repeat purchases by 20%.
- 🧠 Embrace CSR for Trust: Highlight cruelty-free or ethical practices in marketing. → Perfect for: Beauty or fashion brands → Quick Win: Increase conversion rates by 15%.
- 📝 Optimize for Social Proof: Showcase user-generated content to highlight vibrant, true-to-color results. → Perfect for: Brands in visual industries → Quick Win: Enhance credibility and reduce bounce rates.
Overview
📊Monthly Traffic
1756775
visitors
⏱️Avg Visit Duration
252.15
seconds
↗️Bounce Rate
36.96%
of visits
📄PagesPerVisite
7.1
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Launch
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Keep it colourful!
Reviews
⭐Trustpilot score
3.9
Based on
45,728
reviews
👀 Cusmer Reviews
High quality products with vibrant, true-to-color formulas; Affordable pricing that offers good value for money; Cruelty-free beauty products with wide color variety
Delivery issues including delays and lost packages; Product quality issues like broken lipsticks and dried-out items; Packaging problems with items not being secure in containers
CSR
Cruelty-Free Commitment
100% cruelty-free beauty brand that exclusively tests products on people, not animals, with a team of beauty enthusiasts who test new batches in-house. Made in USA with local manufacturing supporting domestic production and ethical beauty standards.
📍Positioning
Democratizing luxury beauty for makeup enthusiasts who demand quality without premium pricing, targeting Gen Z to millennials seeking accessible glamour.
🔍 Insight
ColourPop's cruelty-free commitment builds trust, while vibrant, affordable products create an emotional connection with Gen Z. Their direct-to-consumer model fosters loyalty, with 60% direct traffic and 4.4% monthly growth.
🚀 Action
- 🎯 Leverage Direct Engagement: Mirror ColourPop’s 60% direct traffic by building a strong email and SMS list. → Perfect for: Brands with loyal followings → Quick Win: Boost repeat purchases by 20%.
- 🧠 Embrace CSR for Trust: Highlight cruelty-free or ethical practices in marketing. → Perfect for: Beauty or fashion brands → Quick Win: Increase conversion rates by 15%.
- 📝 Optimize for Social Proof: Showcase user-generated content to highlight vibrant, true-to-color results. → Perfect for: Brands in visual industries → Quick Win: Enhance credibility and reduce bounce rates.
