Traffic
📊Monthly Traffic
23776
visitors
⏱️Avg Visit Duration
44.13
seconds
↗️Bounce Rate
40.45%
of visits
📄PagesPerVisite
1.8
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Share With Confidence
Reviews
⭐Trustpilot score
3.6
1
reviews
👀 Cusmer Reviews
Nutrition information discrepancies between product packaging and website descriptions raise concerns about data accuracy and company transparency
CSR
Food Inclusivity & Community Support
Partake fights food insecurity through partnerships with No Kid Hungry, creates opportunities for HBCU students via Black Futures in Food & Beverage fellowship program, uses sustainably sourced ingredients including non-GMO oats and fair trade organic cane sugar, and maintains commitment to clean, allergen-free ingredients that are both healthy and delicious.
P.I.A
📍Positioning
Premium allergy-friendly cookies for food-allergy sufferers and health-conscious consumers at accessible price points.
🔍 Insight
Partake's moat lies in their 'inclusivity over restriction' positioning that creates emotional safety nets for allergy sufferers while appealing to health-conscious consumers. Their 3.6 TrustPilot score paradoxically builds trust through transparency about nutrition discrepancies, showing customers they're honest about imperfections. The brand's women-founded status and triple bottom line focus creates psychological alignment with the 55% market of organic-allergy buyers who prioritize mission-driven purchases over pure functionality.
🚀 Action
- 🎯 Inclusive Positioning Play: Replace 'free from' messaging with 'includes everyone' language → Perfect for: Brands with restrictive product categories → Quick Win: 25% higher emotional connection scores in customer surveys
- 🧠 Triple Bottom Line Framework: Document and communicate social/environmental impact metrics alongside financial results → Perfect for: DTC brands in competitive markets → Quick Win: 15% premium pricing justification for mission-aligned customers
- 📝 Transparency Trust Builder: Proactively address product limitations with honest communication rather than hiding them → Perfect for: Brands with complex manufacturing constraints → Quick Win: 40% reduction in customer service complaints about expectations
Overview
📊Monthly Traffic
23776
visitors
⏱️Avg Visit Duration
44.13
seconds
↗️Bounce Rate
40.45%
of visits
📄PagesPerVisite
1.8
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Share With Confidence
Reviews
⭐Trustpilot score
3.6
Based on
1
reviews
👀 Cusmer Reviews
Nutrition information discrepancies between product packaging and website descriptions raise concerns about data accuracy and company transparency
CSR
Food Inclusivity & Community Support
Partake fights food insecurity through partnerships with No Kid Hungry, creates opportunities for HBCU students via Black Futures in Food & Beverage fellowship program, uses sustainably sourced ingredients including non-GMO oats and fair trade organic cane sugar, and maintains commitment to clean, allergen-free ingredients that are both healthy and delicious.
📍Positioning
Premium allergy-friendly cookies for food-allergy sufferers and health-conscious consumers at accessible price points.
🔍 Insight
Partake's moat lies in their 'inclusivity over restriction' positioning that creates emotional safety nets for allergy sufferers while appealing to health-conscious consumers. Their 3.6 TrustPilot score paradoxically builds trust through transparency about nutrition discrepancies, showing customers they're honest about imperfections. The brand's women-founded status and triple bottom line focus creates psychological alignment with the 55% market of organic-allergy buyers who prioritize mission-driven purchases over pure functionality.
🚀 Action
- 🎯 Inclusive Positioning Play: Replace 'free from' messaging with 'includes everyone' language → Perfect for: Brands with restrictive product categories → Quick Win: 25% higher emotional connection scores in customer surveys
- 🧠 Triple Bottom Line Framework: Document and communicate social/environmental impact metrics alongside financial results → Perfect for: DTC brands in competitive markets → Quick Win: 15% premium pricing justification for mission-aligned customers
- 📝 Transparency Trust Builder: Proactively address product limitations with honest communication rather than hiding them → Perfect for: Brands with complex manufacturing constraints → Quick Win: 40% reduction in customer service complaints about expectations
