Traffic
📊Monthly Traffic
8883
visitors
⏱️Avg Visit Duration
8.39
seconds
↗️Bounce Rate
49.24%
of visits
📄PagesPerVisite
1.4
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Borders
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Eat Trashy, Without the Junk.
Reviews
⭐Trustpilot score
reviews
👀 Cusmer Reviews
Sustainable upcycled food brand, Organic produce used, Environmentally conscious mission
No Trustpilot reviews available, Limited company size (2-10 employees), Insufficient customer feedback data
CSR
Upcycling & Food Waste Reduction
Transforms misfit vegetables into chips, saving 200,000+ pounds of produce from waste while fighting climate change through sustainable food systems. Uses organic ingredients and local Los Angeles production to minimize environmental impact.
P.I.A
📍Positioning
Eco-conscious consumers seeking premium upcycled snacks with bold attitude and environmental impact.
🔍 Insight
Trashy's moat lies in transforming guilt into pleasure through upcycled snacking. Their 42.65% direct traffic and 19% growth show customers develop deep loyalty to the environmental mission, while the rebrand from 'Pulp Pantry' to 'Trashy' reveals they've cracked the code on making sustainability feel rebellious rather than preachy. This psychological shift turns eco-conscious consumers into passionate advocates who stay for both the taste and the impact.
🚀 Action
- 🎯 **Guilt-Free Storytelling**: Feature your food waste impact prominently on packaging (e.g., 'This bag saved 2 lbs of veggies') → _Perfect for_: brands with environmental missions → **Quick Win**: increases perceived value by 30% and creates instant emotional connection
- 🧠 **Rebel Rebranding**: Audit your sustainability messaging - replace preachy terms with edgy, confident language that makes customers feel like revolutionaries → _Perfect for_: brands struggling to connect with younger demographics → **Quick Win**: boosts social engagement and attracts Gen Z shoppers who reject corporate greenwashing
- 📝 **Shark Tank Social Proof**: Create a 'featured on' section on your website highlighting media appearances and investor backing → _Perfect for_: early-stage brands seeking credibility → **Quick Win**: increases conversion rates by building immediate trust and reducing purchase hesitation
- 🧠 **Rebel Rebranding**: Audit your sustainability messaging - replace preachy terms with edgy, confident language that makes customers feel like revolutionaries → _Perfect for_: brands struggling to connect with younger demographics → **Quick Win**: boosts social engagement and attracts Gen Z shoppers who reject corporate greenwashing
- 📝 **Shark Tank Social Proof**: Create a 'featured on' section on your website highlighting media appearances and investor backing → _Perfect for_: early-stage brands seeking credibility → **Quick Win**: increases conversion rates by building immediate trust and reducing purchase hesitation
Overview
📊Monthly Traffic
8883
visitors
⏱️Avg Visit Duration
8.39
seconds
↗️Bounce Rate
49.24%
of visits
📄PagesPerVisite
1.4
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Eat Trashy, Without the Junk.
Reviews
⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews
Sustainable upcycled food brand, Organic produce used, Environmentally conscious mission
No Trustpilot reviews available, Limited company size (2-10 employees), Insufficient customer feedback data
CSR
Upcycling & Food Waste Reduction
Transforms misfit vegetables into chips, saving 200,000+ pounds of produce from waste while fighting climate change through sustainable food systems. Uses organic ingredients and local Los Angeles production to minimize environmental impact.
📍Positioning
Eco-conscious consumers seeking premium upcycled snacks with bold attitude and environmental impact.
🔍 Insight
Trashy's moat lies in transforming guilt into pleasure through upcycled snacking. Their 42.65% direct traffic and 19% growth show customers develop deep loyalty to the environmental mission, while the rebrand from 'Pulp Pantry' to 'Trashy' reveals they've cracked the code on making sustainability feel rebellious rather than preachy. This psychological shift turns eco-conscious consumers into passionate advocates who stay for both the taste and the impact.
🚀 Action
- 🎯 **Guilt-Free Storytelling**: Feature your food waste impact prominently on packaging (e.g., 'This bag saved 2 lbs of veggies') → _Perfect for_: brands with environmental missions → **Quick Win**: increases perceived value by 30% and creates instant emotional connection
- 🧠 **Rebel Rebranding**: Audit your sustainability messaging - replace preachy terms with edgy, confident language that makes customers feel like revolutionaries → _Perfect for_: brands struggling to connect with younger demographics → **Quick Win**: boosts social engagement and attracts Gen Z shoppers who reject corporate greenwashing
- 📝 **Shark Tank Social Proof**: Create a 'featured on' section on your website highlighting media appearances and investor backing → _Perfect for_: early-stage brands seeking credibility → **Quick Win**: increases conversion rates by building immediate trust and reducing purchase hesitation
- 🧠 **Rebel Rebranding**: Audit your sustainability messaging - replace preachy terms with edgy, confident language that makes customers feel like revolutionaries → _Perfect for_: brands struggling to connect with younger demographics → **Quick Win**: boosts social engagement and attracts Gen Z shoppers who reject corporate greenwashing
- 📝 **Shark Tank Social Proof**: Create a 'featured on' section on your website highlighting media appearances and investor backing → _Perfect for_: early-stage brands seeking credibility → **Quick Win**: increases conversion rates by building immediate trust and reducing purchase hesitation
