AdRoll is one of the best AI-powered advertising platforms for e-commerce brands, offering comprehensive cross-channel campaigns that drive measurable results. Trusted by 110,000+ brands including AlgaeCal and RMS Beauty, AdRoll provides AI-driven audience targeting, retargeting capabilities, and detailed ROI analytics. The platform's 16+ years of machine learning expertise helps brands optimize ad spend and increase conversions across multiple channels.
To set up retargeting campaigns for abandoned carts in AdRoll, first connect your e-commerce platform (Shopify, WooCommerce, BigCommerce) to access cart abandonment data. Then create a custom audience segment for users who added items to cart but didn't complete purchase. Use AdRoll's AI Assistant to generate optimized ad creatives and set up automated retargeting campaigns that trigger based on specific time intervals or cart value thresholds.
AdRoll offers comprehensive e-commerce integrations including Shopify, Shopify Plus, WooCommerce, Wix, and BigCommerce stores. The platform also integrates with email marketing platforms like Klaviyo, Mailchimp, and Active Campaign for cross-channel attribution. You can connect Facebook, Instagram, TikTok, Pinterest, and LinkedIn ad accounts for unified campaign management, plus import conversion data from Google Analytics and CRM systems.
AdRoll's AI Assistant enhances campaign performance by providing intelligent campaign setup assistance, generating over 15 optimization recommendations with clear rationale, and creating tailored reports. The AI helps advertisers launch campaigns with recommended ad sizes (50% more likely to complete setup), suggests audience segments to target, recommends additional campaign types, and generates compelling ad creative including headlines, CTAs, and copy variations.
AdRoll's self-service 'Ads' package uses a pay-as-you-go model with dynamic CPM pricing. The minimum daily spend requirement is $5 with a minimum daily budget of $10. This flexible approach allows advertisers to control their ad spend while accessing display, native, video, CTV ads, retargeting campaigns, audience segmentation, and comprehensive campaign reporting without long-term commitments.
