Traffic
📊Monthly Traffic
7717846
visitors
⏱️Avg Visit Duration
103.59
seconds
↗️Bounce Rate
51.82%
of visits
📄PagesPerVisite
2.6
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Dawn
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Long Live Dogs
Reviews
⭐Trustpilot score
4.2
1493
reviews
👀 Cusmer Reviews
Customers report improvements in their dogs' energy levels, digestion, and coat health; Many people mention that their picky eaters now eagerly anticipate mealtime, showcasing the palatability of the food; The customer service receives high praise, with reviewers highlighting the politeness, responsiveness, and genuine care demonstrated by the staff
Some customers experienced delivery issues and received food that was partially thawed or warm; Poor communication and logistics issues with shipments arriving late or not at all; Some customers felt the company was more focused on sales than customer support
CSR
British Farming Support
Committed to sourcing 100% of ingredients from British farmers, supporting local agriculture and rejecting imported items like avocados and Coca-Cola in favor of British-grown alternatives.
P.I.A
📍Positioning
Premium British pub experience targeting foodies and Clarkson fans seeking authentic countryside dining with locally sourced ingredients and award-winning beverages.
🔍 Insight
The Farmer's Dog has built an emotional moat through veterinarian-backed personalization that transforms pet owners from consumers to advocates. With 94.7% US market dominance and a 55.43% direct traffic rate, customers don't just buy food—they invest in their dog's health journey, creating psychological barriers where switching brands feels like betraying their pet's wellbeing. The 4.2 TrustPilot score with 1,493 reviews shows this emotional connection outweighs logistical complaints about delivery issues.
🚀 Action
- 🎯 **Quiz-First Conversion**: Create a 5-question personalization quiz that addresses customer pain points → _Perfect for_: High-consideration purchases → **Quick Win**: 30% higher conversion rates from qualified leads
- 🧠 **Exit-Intent Rescue**: Deploy helpful popups offering assistance instead of hard selling → _Perfect for_: Reducing cart abandonment → **Quick Win**: Recover 15-20% of abandoning visitors
- 📝 **Vet Validation Content**: Feature veterinarian testimonials and educational blog content targeting specific health concerns → _Perfect for_: Building trust in health-focused categories → **Quick Win**: Increased credibility and organic search traffic
- 🧠 **Exit-Intent Rescue**: Deploy helpful popups offering assistance instead of hard selling → _Perfect for_: Reducing cart abandonment → **Quick Win**: Recover 15-20% of abandoning visitors
- 📝 **Vet Validation Content**: Feature veterinarian testimonials and educational blog content targeting specific health concerns → _Perfect for_: Building trust in health-focused categories → **Quick Win**: Increased credibility and organic search traffic
Overview
📊Monthly Traffic
7717846
visitors
⏱️Avg Visit Duration
103.59
seconds
↗️Bounce Rate
51.82%
of visits
📄PagesPerVisite
2.6
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Long Live Dogs
Reviews
⭐Trustpilot score
4.2
Based on
1493
reviews
👀 Cusmer Reviews
Customers report improvements in their dogs' energy levels, digestion, and coat health; Many people mention that their picky eaters now eagerly anticipate mealtime, showcasing the palatability of the food; The customer service receives high praise, with reviewers highlighting the politeness, responsiveness, and genuine care demonstrated by the staff
Some customers experienced delivery issues and received food that was partially thawed or warm; Poor communication and logistics issues with shipments arriving late or not at all; Some customers felt the company was more focused on sales than customer support
CSR
British Farming Support
Committed to sourcing 100% of ingredients from British farmers, supporting local agriculture and rejecting imported items like avocados and Coca-Cola in favor of British-grown alternatives.
📍Positioning
Premium British pub experience targeting foodies and Clarkson fans seeking authentic countryside dining with locally sourced ingredients and award-winning beverages.
🔍 Insight
The Farmer's Dog has built an emotional moat through veterinarian-backed personalization that transforms pet owners from consumers to advocates. With 94.7% US market dominance and a 55.43% direct traffic rate, customers don't just buy food—they invest in their dog's health journey, creating psychological barriers where switching brands feels like betraying their pet's wellbeing. The 4.2 TrustPilot score with 1,493 reviews shows this emotional connection outweighs logistical complaints about delivery issues.
🚀 Action
- 🎯 **Quiz-First Conversion**: Create a 5-question personalization quiz that addresses customer pain points → _Perfect for_: High-consideration purchases → **Quick Win**: 30% higher conversion rates from qualified leads
- 🧠 **Exit-Intent Rescue**: Deploy helpful popups offering assistance instead of hard selling → _Perfect for_: Reducing cart abandonment → **Quick Win**: Recover 15-20% of abandoning visitors
- 📝 **Vet Validation Content**: Feature veterinarian testimonials and educational blog content targeting specific health concerns → _Perfect for_: Building trust in health-focused categories → **Quick Win**: Increased credibility and organic search traffic
- 🧠 **Exit-Intent Rescue**: Deploy helpful popups offering assistance instead of hard selling → _Perfect for_: Reducing cart abandonment → **Quick Win**: Recover 15-20% of abandoning visitors
- 📝 **Vet Validation Content**: Feature veterinarian testimonials and educational blog content targeting specific health concerns → _Perfect for_: Building trust in health-focused categories → **Quick Win**: Increased credibility and organic search traffic
