Traffic
📊Monthly Traffic
25347
visitors
⏱️Avg Visit Duration
17.51
seconds
↗️Bounce Rate
45.68%
of visits
📄PagesPerVisite
2.4
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Dawn
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Because they're family, too.
Reviews
⭐Trustpilot score
4.0
20
reviews
👀 Cusmer Reviews
Dogs love the food and devour it enthusiastically; Even picky eaters who refuse other foods enjoy this product; Health improvements including better digestion, reduced skin irritations, and improved stool quality
Poor customer service with no phone number and unanswered emails; Missing orders with customers receiving less than what they paid for; High price point that makes subscription commitment difficult for some customers
CSR
Sustainable Sourcing & Animal Welfare
ButcherBox For Pets sources 100% grass-fed beef, free-range organic chicken, and sustainably harvested seafood. They maintain B Corporation certification, Global Animal Partnership certifications (GAP 3-4), and work with farmers who eliminate gestation crates. The company supports environmental justice through partnerships with environmental organizations and focuses on fair labor practices throughout their supply chain.
P.I.A
📍Positioning
Premium fresh dog food for health-conscious pet parents seeking human-grade, ethically sourced nutrition for their dogs.
🔍 Insight
ButcherBox for Pets builds trust through its B-corp certification and human-grade meat promise, creating a psychological moat. Customers associate the brand with ethical sourcing and health benefits for their pets, as evidenced by high review scores (4.0 on TrustPilot) and positive feedback on health improvements. The brand’s direct traffic (43.19%) indicates strong brand recall and loyalty.
🚀 Action
- 🎯 Leverage Ethical Sourcing: Highlight B-corp certification and humane sourcing in marketing → Perfect for: Brands with sustainability claims → Quick Win: Boost trust and customer retention
- 🧠 Focus on Health Benefits: Use customer testimonials about improved digestion and skin health → Perfect for: Brands with health-focused products → Quick Win: Increase conversion rates with social proof
- 📝 Improve Customer Service: Address complaint points (e.g., missing orders, slow responses) → Perfect for: Brands with high customer service complaints → Quick Win: Enhance TrustPilot scores and reputation
Overview
📊Monthly Traffic
25347
visitors
⏱️Avg Visit Duration
17.51
seconds
↗️Bounce Rate
45.68%
of visits
📄PagesPerVisite
2.4
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Dawn
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
Because they're family, too.
Reviews
⭐Trustpilot score
4.0
Based on
20
reviews
👀 Cusmer Reviews
Dogs love the food and devour it enthusiastically; Even picky eaters who refuse other foods enjoy this product; Health improvements including better digestion, reduced skin irritations, and improved stool quality
Poor customer service with no phone number and unanswered emails; Missing orders with customers receiving less than what they paid for; High price point that makes subscription commitment difficult for some customers
CSR
Sustainable Sourcing & Animal Welfare
ButcherBox For Pets sources 100% grass-fed beef, free-range organic chicken, and sustainably harvested seafood. They maintain B Corporation certification, Global Animal Partnership certifications (GAP 3-4), and work with farmers who eliminate gestation crates. The company supports environmental justice through partnerships with environmental organizations and focuses on fair labor practices throughout their supply chain.
📍Positioning
Premium fresh dog food for health-conscious pet parents seeking human-grade, ethically sourced nutrition for their dogs.
🔍 Insight
ButcherBox for Pets builds trust through its B-corp certification and human-grade meat promise, creating a psychological moat. Customers associate the brand with ethical sourcing and health benefits for their pets, as evidenced by high review scores (4.0 on TrustPilot) and positive feedback on health improvements. The brand’s direct traffic (43.19%) indicates strong brand recall and loyalty.
🚀 Action
- 🎯 Leverage Ethical Sourcing: Highlight B-corp certification and humane sourcing in marketing → Perfect for: Brands with sustainability claims → Quick Win: Boost trust and customer retention
- 🧠 Focus on Health Benefits: Use customer testimonials about improved digestion and skin health → Perfect for: Brands with health-focused products → Quick Win: Increase conversion rates with social proof
- 📝 Improve Customer Service: Address complaint points (e.g., missing orders, slow responses) → Perfect for: Brands with high customer service complaints → Quick Win: Enhance TrustPilot scores and reputation
