Traffic
📊Monthly Traffic
297279
visitors
⏱️Avg Visit Duration
61.44
seconds
↗️Bounce Rate
31.72%
of visits
📄PagesPerVisite
3.7
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Reviews
⭐Trustpilot score
4.2
14
reviews
👀 Cusmer Reviews
Unique product availability not found elsewhere in the UK, Fast delivery and well-designed website, Incredible selection of fashion and lifestyle brands with high-quality minimalist aesthetic
Sizing issues and poor customer service when receiving wrong items, Lack of return label and communication, Inconvenient return process requiring customers to get cargo numbers
CSR
vitruta for good
Comprehensive sustainability initiative with three pillars: Climate Action (planted 12,500+ trees through ecoDrone partnership), Circular Design (free repair service with local tailor Latif Usta, promoting product longevity), and Social/Cultural Impact (community building through art, literature, and creativity). Also committed to plastic-free packaging using FSC-certified materials and responsible curation based on ethical values.
P.I.A
📍Positioning
Premium fashion destination for conscious consumers seeking quality, sustainability, and curated collections from established and emerging brands.
🔍 Insight
Vitruta has built a powerful psychological moat through community trust and scarcity psychology. Their 4.2 TrustPilot score reveals customers value exclusive access to brands not available elsewhere in their region, creating a 'treasure hunt' mentality where 86% of traffic comes from Turkey alone. This localized curation coupled with their sustainability pillars (12,500+ trees planted, free repairs) establishes emotional loyalty beyond transactional relationships, evident in their 61-second average session duration indicating high engagement.
🚀 Action
- 🌱 Sustainability as Differentiation: Implement plastic-free packaging and partner with local artisans for repairs → Perfect for: Premium brands seeking authentic community connections → Quick Win: Boost customer loyalty and justify premium pricing
- 🔍 Localized Curation Strategy: Focus on region-exclusive brands and hyper-local content for 43% organic search dominance → Perfect for: Niche markets underserved by global players → Quick Win: Capture 76% monthly traffic growth through search intent
- 🤝 Community-Driven Trust Building: Create branded sustainability initiatives with measurable impact (like tree planting programs) → Perfect for: Building authentic brand stories in competitive spaces → Quick Win: Convert 36% direct traffic through brand recognition and trust
Overview
📊Monthly Traffic
297279
visitors
⏱️Avg Visit Duration
61.44
seconds
↗️Bounce Rate
31.72%
of visits
📄PagesPerVisite
3.7
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
brand theme
🔌Apps
🔤Typography
🎨Brand Colors
📢Slogan
Reviews
⭐Trustpilot score
4.2
Based on
14
reviews
👀 Cusmer Reviews
Unique product availability not found elsewhere in the UK, Fast delivery and well-designed website, Incredible selection of fashion and lifestyle brands with high-quality minimalist aesthetic
Sizing issues and poor customer service when receiving wrong items, Lack of return label and communication, Inconvenient return process requiring customers to get cargo numbers
CSR
vitruta for good
Comprehensive sustainability initiative with three pillars: Climate Action (planted 12,500+ trees through ecoDrone partnership), Circular Design (free repair service with local tailor Latif Usta, promoting product longevity), and Social/Cultural Impact (community building through art, literature, and creativity). Also committed to plastic-free packaging using FSC-certified materials and responsible curation based on ethical values.
📍Positioning
Premium fashion destination for conscious consumers seeking quality, sustainability, and curated collections from established and emerging brands.
🔍 Insight
Vitruta has built a powerful psychological moat through community trust and scarcity psychology. Their 4.2 TrustPilot score reveals customers value exclusive access to brands not available elsewhere in their region, creating a 'treasure hunt' mentality where 86% of traffic comes from Turkey alone. This localized curation coupled with their sustainability pillars (12,500+ trees planted, free repairs) establishes emotional loyalty beyond transactional relationships, evident in their 61-second average session duration indicating high engagement.
🚀 Action
- 🌱 Sustainability as Differentiation: Implement plastic-free packaging and partner with local artisans for repairs → Perfect for: Premium brands seeking authentic community connections → Quick Win: Boost customer loyalty and justify premium pricing
- 🔍 Localized Curation Strategy: Focus on region-exclusive brands and hyper-local content for 43% organic search dominance → Perfect for: Niche markets underserved by global players → Quick Win: Capture 76% monthly traffic growth through search intent
- 🤝 Community-Driven Trust Building: Create branded sustainability initiatives with measurable impact (like tree planting programs) → Perfect for: Building authentic brand stories in competitive spaces → Quick Win: Convert 36% direct traffic through brand recognition and trust
