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Explore curated global ecommerce podcasts with clean episode shownotes and insights.

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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify Masters

Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...

Jun 4, 202644 min
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Shopify Masters
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Shopify Masters
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Latest Episodes

Creating Media Moments with A PR Expert
Shopify Mastersen

Creating Media Moments with A PR Expert

Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to...

Mar 11, 202534 min
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Creative Strategies to Fundraise Without Sacrificing Ownership
Shopify Mastersen

Creative Strategies to Fundraise Without Sacrificing Ownership

Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and gre...

Mar 6, 202536 min
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The Business Pivot That Led to More Customers and Happier Suppliers
Shopify Mastersen

The Business Pivot That Led to More Customers and Happier Suppliers

Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintai...

Mar 4, 202535 min
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How to Scale Quickly Without Funding
Shopify Mastersen

How to Scale Quickly Without Funding

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once. For more on Waterboy an...

Feb 27, 202532 min
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When a Passion for Plants Grows Into a Business
Shopify Mastersen

When a Passion for Plants Grows Into a Business

April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen t...

Feb 25, 202534 min
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The Key to Balancing Profitability & Sustainability
Shopify Mastersen

The Key to Balancing Profitability & Sustainability

A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun. For more on...

Feb 20, 202530 min
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The Future of DTC: Funding Strategies and Using AI
Shopify Mastersen

The Future of DTC: Funding Strategies and Using AI

Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consume...

Feb 18, 202538 min
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Want to Patent Your Product?
Shopify Mastersen

Want to Patent Your Product?

Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships, and protect...

Feb 13, 202537 min
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How To Dominate Affiliate Marketing
Shopify Mastersen

How To Dominate Affiliate Marketing

Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing. For more...

Feb 11, 202530 min
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Building a Multimillion-Dollar Brand on Family Values: The Story of First Day
Shopify Mastersen

Building a Multimillion-Dollar Brand on Family Values: The Story of First Day

Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional t...

Feb 6, 202528 min
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How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence
Shopify Mastersen

How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence

From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000. For more on Fur and show notes click here. Su...

Feb 4, 202536 min
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Going from Creating Content to Making Products
Shopify Mastersen

Going from Creating Content to Making Products

Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay sha...

Jan 30, 202530 min
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