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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpiesâthe worldâs first liner designed specifically for leggingsâinto a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...

Creative Strategies to Fundraise Without Sacrificing Ownership
Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion marketâone that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and gre...

The Business Pivot That Led to More Customers and Happier Suppliers
Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintai...

When a Passion for Plants Grows Into a Business
April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talksâa thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen t...

The Key to Balancing Profitability & Sustainability
A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun. For more on...

The Future of DTC: Funding Strategies and Using AI
Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consume...

Building a Multimillion-Dollar Brand on Family Values: The Story of First Day
Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional t...

How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence
From getting laughed out of stores to selling at major retailersâdiscover how Furâs founders built a multimillion-dollar beauty brand in an untapped market with just $10,000. For more on Fur and show notes click here. Su...

Going from Creating Content to Making Products
Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay sha...





