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Explore curated global ecommerce podcasts with clean episode shownotes and insights.

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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify Masters

Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...

Jun 4, 202644 min
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Shopify Masters
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Shopify Masters
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Latest Episodes

Transforming Ancient Beauty Rituals into Modern Success
Shopify Mastersen

Transforming Ancient Beauty Rituals into Modern Success

From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufactu...

Jan 28, 202540 min
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Growing a Hobby Into a Business
Shopify Mastersen

Growing a Hobby Into a Business

Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefr...

Jan 23, 202525 min
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Soft-launch Strategies That Lead to Immediate Sellouts
Shopify Mastersen

Soft-launch Strategies That Lead to Immediate Sellouts

Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections. For more on Kloo...

Jan 21, 202530 min
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How Private Equity Approaches Ecommerce
Shopify Mastersen

How Private Equity Approaches Ecommerce

Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmee...

Jan 16, 202534 min
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Go Viral While Spending Zero Dollars on Ads
Shopify Mastersen

Go Viral While Spending Zero Dollars on Ads

Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing. Read more about Good Girl Snacks and show notes here. Subscribe and watch Shopify Masters...

Jan 14, 202537 min
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How Many Product Iterations Do You Need to Launch?
Shopify Mastersen

How Many Product Iterations Do You Need to Launch?

Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch. To learn more about LatchL...

Jan 9, 202533 min
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The Slow Burn Strategy to Massive Retail Success
Shopify Mastersen

The Slow Burn Strategy to Massive Retail Success

Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around. For more on Stoked Oats and show notes click he...

Jan 7, 202534 min
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Brand Building with an Indigenous Designer
Shopify Mastersen

Brand Building with an Indigenous Designer

Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, event...

Jan 2, 202524 min
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How to Sell Premium Products at Scale
Shopify Mastersen

How to Sell Premium Products at Scale

Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce. For more on Island Creek Oysters and...

Dec 31, 202441 min
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The Secret to Monetizing as an Artist
Shopify Mastersen

The Secret to Monetizing as an Artist

Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand. Watch the full video interview on YouTube here. For more on Snotty Nose Re...

Dec 26, 202431 min
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These Founders Started a Global Business with Just $4k
Shopify Mastersen

These Founders Started a Global Business with Just $4k

Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical prints. It is...

Dec 24, 202426 min
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The Secret to Native Artist Success: It's Not What You Think
Shopify Mastersen

The Secret to Native Artist Success: It's Not What You Think

Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach. Watch the full video interview on YouTube here. For more on Eight...

Dec 19, 202433 min
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