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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpiesâthe worldâs first liner designed specifically for leggingsâinto a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...

Transforming Ancient Beauty Rituals into Modern Success
From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic âanti-marketing,â community support, and navigating manufactu...

Soft-launch Strategies That Lead to Immediate Sellouts
Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections. For more on Kloo...

Go Viral While Spending Zero Dollars on Ads
Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing. Read more about Good Girl Snacks and show notes here. Subscribe and watch Shopify Masters...

How Many Product Iterations Do You Need to Launch?
Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch. To learn more about LatchL...

The Slow Burn Strategy to Massive Retail Success
Stoked Oatsâ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyleâand not the other way around. For more on Stoked Oats and show notes click he...

Brand Building with an Indigenous Designer
Hud Oberly is the indigenous founder and designer behind the clothing company Hereâs 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, event...

These Founders Started a Global Business with Just $4k
Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical prints. It is...

The Secret to Native Artist Success: It's Not What You Think
Learn how Eighth Generationâs tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach. Watch the full video interview on YouTube here. For more on Eight...





