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How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand
Shopify Masters

Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can’t be copied. For more on Lone Fox and show notes click here Subscribe and watc...

Apr 21, 202646 min
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Shopify Masters
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Shopify Masters
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Latest Episodes

There's Something About Los Angeles, A Shopify Masters Miniseries
Shopify Mastersen

There's Something About Los Angeles, A Shopify Masters Miniseries

Shopify Masters is back with a brand new miniseries to kick off 2023. Join Shuang Esther Shan and Benjamin Gottlieb as they sit down with Shopify legends from our Los Angeles office. Episodes drop each Thursday for the n...

Jan 3, 20231 min
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Shopify Mastersen

How Bobbi Brown Created Her New Makeup Empire

Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages. For more on Jones Road Beauty and s...

Dec 29, 202230 min
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Shopify Mastersen

What Blueland Can Do That CPG’s Can’t

Sarah Paiji Yoo founded Blueland, a company that makes household cleaners and personal care products in tablet form. Blueland’s innovative approach reduces single-use plastic and has prompted other competitors in the spa...

Dec 27, 202234 min
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Shopify Mastersen

How This Brand Is Increasing Access To Period Products

LA stylist Karla Welch is changing menstrual care with absorbent and comfortable period underwear sold at an affordable price. For more on The Period Company and show notes: https://www.shopify.com/blog/period-company-in...

Dec 22, 202227 min
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Shopify Mastersen

The Key To Creating High Demand Around Your Product Drops

After growing up in Los Angeles, Nica Yusay was an expert at hunting down the best secondhand finds to fit all the latest trends. Now, Nica sources vintage designer handbags that drop weekly at shopfashionica.com and sel...

Dec 20, 202232 min
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Shopify Mastersen

How Good Design Can Elevate Your Home Products

Vitruvi is a home scent company known for its air diffusers and humidifiers that can essentially double as home décor. In this episode of Shopify Masters , founder Sara Panton shares how she quit medical school to start...

Dec 15, 202230 min
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Shopify Mastersen

Loop Earplugs' Approach To Securing the #1 Ranking in Their Industry

Maarten Bodewes and Dimitri O founded the world’s number-one-rated earplug company, Loop Earplugs. They reduce noise in style, and dedicate themselves to educating their customers and encouraging everyone to live life at...

Dec 13, 202237 min
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How To Make A YouTube Channel That’s Profitable Too
Shopify Mastersen

How To Make A YouTube Channel That’s Profitable Too

Lyn Allure built an audience on YouTube with no intention of starting a business herself. But after getting to know her viewers, Lyn understood their pain points and started several online businesses to address them. In...

Dec 8, 202241 min
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Shopify Mastersen

The Chocolate Company That Sold One Million Bars In 20 Months

For more on Mid-Day Squares and show notes: https://www.shopify.com/blog/mid-day-squares-production-fundraising%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on...

Dec 6, 202238 min
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Shopify Mastersen

Eliminating Plastic Waste, One Lunch Bag At A Time

For more on Lunchskins and show notes: https://www.shopify.com/blog/lunch-skins-accesible-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube! S...

Dec 1, 202229 min
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Shopify Mastersen

How ButcherBox Reached Nine-Figure Annual Revenue Without Investors

ButcherBox is a meat and seafood subscription delivery service that did more than $550 million in revenue last year and it hasn’t taken any outside investment. Founder Mike Salguero shares how he built the business from...

Nov 29, 202237 min
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Shopify Mastersen

Madhappy Is Fighting For Mental Health — One Sweatshirt at a Time

In this episode of Shopify Masters, we chat with CEO and cofounder of Madhappy, Peiman Raf to talk about their strategies behind successful popups, collaboration with iconic brands, and their dedication to mental health....

Nov 24, 202230 min
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