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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpiesâthe worldâs first liner designed specifically for leggingsâinto a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
How Therabody Became Synonymous With Recovery and Wellness
Dr. Jason Wersland was in a life-altering motorcycle accident that left him in constant discomfort. His needs led him to create the Theragun, a one-of-a-kind electronic massage device that helps people alleviate their pa...
There's Something About Los Angeles, A Shopify Masters Miniseries
Shopify Masters is back with a brand new miniseries to kick off 2023. Join Shuang Esther Shan and Benjamin Gottlieb as they sit down with Shopify legends from our Los Angeles office. Episodes drop each Thursday for the n...
How Bobbi Brown Created Her New Makeup Empire
Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages. For more on Jones Road Beauty and s...
What Blueland Can Do That CPGâs Canât
Sarah Paiji Yoo founded Blueland, a company that makes household cleaners and personal care products in tablet form. Bluelandâs innovative approach reduces single-use plastic and has prompted other competitors in the spa...
How This Brand Is Increasing Access To Period Products
LA stylist Karla Welch is changing menstrual care with absorbent and comfortable period underwear sold at an affordable price. For more on The Period Company and show notes: https://www.shopify.com/blog/period-company-in...
The Key To Creating High Demand Around Your Product Drops
After growing up in Los Angeles, Nica Yusay was an expert at hunting down the best secondhand finds to fit all the latest trends. Now, Nica sources vintage designer handbags that drop weekly at shopfashionica.com and sel...
How Good Design Can Elevate Your Home Products
Vitruvi is a home scent company known for its air diffusers and humidifiers that can essentially double as home décor. In this episode of Shopify Masters , founder Sara Panton shares how she quit medical school to start...
Loop Earplugs' Approach To Securing the #1 Ranking in Their Industry
Maarten Bodewes and Dimitri O founded the worldâs number-one-rated earplug company, Loop Earplugs. They reduce noise in style, and dedicate themselves to educating their customers and encouraging everyone to live life at...
How To Make A YouTube Channel Thatâs Profitable Too
Lyn Allure built an audience on YouTube with no intention of starting a business herself. But after getting to know her viewers, Lyn understood their pain points and started several online businesses to address them. In...
The Chocolate Company That Sold One Million Bars In 20 Months
For more on Mid-Day Squares and show notes: https://www.shopify.com/blog/mid-day-squares-production-fundraising%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on...
Eliminating Plastic Waste, One Lunch Bag At A Time
For more on Lunchskins and show notes: https://www.shopify.com/blog/lunch-skins-accesible-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube! S...
How ButcherBox Reached Nine-Figure Annual Revenue Without Investors
ButcherBox is a meat and seafood subscription delivery service that did more than $550 million in revenue last year and it hasnât taken any outside investment. Founder Mike Salguero shares how he built the business from...