Google's New Email Rule: Set Up DMARC Before February 1st or Your Emails Will Fail
Google and Yahoo's new email deliverability requirements starting February 2024. Learn how to set up DMARC records to ensure your emails reach customers' inboxes and avoid being marked as spam.
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If you've been paying attention, you've probably received notifications: Starting February 1st, Google and Yahoo will implement new spam email system adjustments. Without proper setup, your official emails may not reach your customers (they'll be marked as spam).
The New Requirements
"To meet the new sender requirements, Shopify Merchants will have to:
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Keep a complaint rate of < 0.3% and ideally below 0.1% to prevent mail from getting filtered into customers' spam folders. Complaint rates are calculated as the number of emails customers are marking as spam / the number of emails that are getting inboxed. Check your Gmail complaint rate by setting up Google Postmaster Tools
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Authenticate Shopify to send emails for your domain. Check if you've authenticated
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Have a DMARC policy for your domain, with a minimum p=none policy setting.
- Check if you have a valid DMARC record
- Learn how to create a DMARC record
The other requirements stated by Gmail and Yahoo have already been met through Shopify's infrastructure (such as a one-click-unsubscribe), so no other actions are required from you."
Let's Get This Done!
1. Maintain a Healthy Complaint Rate
The first requirement doesn't need setup - it's about your email quality. If you constantly send spam, your complaint rate will naturally be high. There's no quick fix for this one.
2. Domain Authentication
The prerequisite is that your official email domain is already authenticated. Most of you have already done this - otherwise you couldn't send automated emails to customers. If not done, follow the official tutorial step by step.
3. Add DMARC DNS Record
This step requires special attention from site owners.
3.1 Check if Your Site Has DMARC
Check URL: https://dmarcian.com/dmarc-inspector/
Enter your website domain and check. If you don't have it, you'll see a message like this:
3.2 Go to Your DNS Provider
For example, mine is Alibaba Cloud.
Type: TXT
Name/Host: _dmarc
Value: v=DMARC1; p=none; rua=mailto
@yourdomain.comReplace the email after mailto: with your sender information and domain. For example: [email protected]
4. Done! Verify Again!
Good Job - You're all set!
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