Weekly 10k+ | Is the A-Share Market Harder or Is Cross-Border E-commerce Harder? Cross-Border E-commerce Newcomers Only Face Three Problems, Solving the First One Means 95% Success
You two years ago: All-in on A-shares. You after losing money last year: Honestly, please brother Lu, take me cross-border. You today: Trash cross-border, all-in on A-shares. Newcomers face three major problems, 80% fail at the first one.

Due to the National Day holiday, work was almost stagnant for over a week.
This Week's Cross-Border E-commerce Progress
- Launched a new product
- Negotiated a new backlink cooperation (gift sent out, in progress)
- Maintained some reviews
- Launched some KOL collaborations
This week's plan: Explore a new small category; continue looking for backlinks; continue maintaining reviews
Personal IP/Self-Media
- WeChat official account broke 6K followers
Core Point: Newcomers Face Three Major Problems, 80% Fail at the First One
As a newcomer who has practically operated a cross-border e-commerce independent site all the way, and as a blogger with 10+ full cross-border e-commerce communities and private domains, I will combine my own experiences and various questions from group members to summarize three major types of newcomer problems and attempt to provide solutions. Especially the first type of problem, which directly blocks 95% of newcomers.
First Type of Problem: Creating Problems Where None Exist, Suffering When There's No Need, Hard-Making Difficulties Where There Are No Difficulties
80% of this type of problem is purely psychological and emotional. You'll find these problems have a common point: almost all are self-inflicted. You can alone, stubbornly come up with 100 imagined problems, and then use them as reasons not to do, not to try to practice, or even to give up directly.
This can be further divided into three subcategories, ranked by "stupidity level" from top to bottom:
1) Purely "Seeking Emotional Value" Type Problems
"Oh, is doing Amazon/doing independent sites/doing Etsy difficult?"
"What if I lose money?"
"I heard doing TK is a pit?"
"Does anyone do lingerie?"
These types of questions, except for casual chats among acquaintances, when I see newcomers asking these in newcomer groups, I generally just ignore them directly; including many old group members who, when they first see newcomers asking these types of questions, might enthusiastically discuss and answer, but after seeing too many, they develop annoyance at stupidity and no longer want to interact.
But undoubtedly, these虚无 abstract stupid questions are also what almost all newcomers, including me, will genuinely encounter.
How to deal with them? Newcomers can read this article to perfectly avoid this stupid period: Avoid the 'Little Horse Crosses the River' Fallacy, Asking 100 People is Not as Good as Doing It Yourself Once
2) Cloud Practice Consciousness Flow of Creating Problems Where None Exist
"Newcomer hasn't started yet, how to pay taxes?"
"Want to do independent sites, what to do about returns?"
"I want to do original work, what if I get copied?"
"Will I be discovered if I copy others?"
"Will paid traffic be too stupid, paying advertising fees every day? Sounds like a loss?"
These types of questions show that some business direction thinking has begun, and the starting point is actually quite good. This is almost 100% of "honest workers" entering the entrepreneurship/side hustle phase the most easily encountered type of problem, because they're accustomed to the conventional rules and ready-made systems and methods in school/work environments.
These problems are euphemistically called risk pre-positioning and problem pre-positioning, but in reality, looking back, it's truly creating problems where none exist, hard-making difficulties where there are no difficulties, delaying and wasting too much time, energy, and emotional value.
Don't ask me how I know: Weekly 10k+ | Transitioning to Cross-Border E-commerce Independent Site Individual Seller, the More "Formally Trained" You Are, the Harder You Get Beaten W09
3) Execution Direction is Actually Fine, But Just Anxious and Internally Consuming, Unwilling to Accept the Essential Reason, Insisting on Finding Various Abstract Excuses
"Got banned, appeal hasn't been replied to, is the environment wrong?"
"Posted videos with no traffic stuck at 200, is the de-duplication environment problematic, should I buy some xxx?"
"Followed SEO practice for a week, still no orders, is it that I haven't found the exclusive SEO secret?"
"Why is my ad CPC so high, did I set something wrong? Should I find a awesome bidder to learn from?"
These types of questions are advanced again, already entering actual practice, but due to being unfamiliar with business on the first try AND!!!!!! being deceived and confused by various mixed online information, leading to unwillingness to accept the simplest essential reasons, but instead finding various abstract stupid reasons.
- Video traffic is bad, don't think about your content problems, blame the environment, think buying some technology will make you take off
- Ad CPC is high, don't think about your comprehensive ad quality (creative and landing page), insist you have a setting problem, think finding some bidder skill will make you take off
- SEO didn't achieve results, unwilling to accept the time cost and effort to produce excellent original content
In short, others are showing off explosive orders online, if I'm not explosive it must be because I haven't found the "crooked ways". Go look, as soon as you look you get cut, the scythe takes you leeks, takes your dishonesty and greed firmly.
Solution: In short, the overall solution to this type of major problem is very simple and unadorned: Wait a bit, face reality, settle down to do and try, don't panic or rush, don't internally consume or be anxious. Any of the above problems, you can solve them with these few words.
Don't rush, you're not alone, every newcomer will encounter these types of problems, this is also the meaning of my self-media content's existence, I've also shared this type of content many times before, for when needed:
- Weekly 20k+ | How Cross-Border E-commerce Independent Site Individual Sellers Overcome Initial Anxiety? Master Three Self-PUA Methods, Solve from the Root. W31-32
- Weekly 10k+ | Beware of Relaxed Anxiety: How I Broke Down in the Early Stage of Cross-Border E-commerce Entrepreneurship. W29-30
- Perhaps the Strongest Chicken Soup for Personal Entrepreneurship: Looking Back at My Anxious Period Half a Year Ago from Real Recording, Hoping to Bring a Bit of Calm to Every Cross-Border E-commerce Independent Site Long-Term Individual Seller
Second Type of Problem: Cognitive Problems
We'll discover that in the above third type of sub-problems, we've actually entered some business level, method strategy level cognitive thinking. Therefore, about 15% of newcomers will formally enter pure cognitive sticking point problems.
We start questioning the effectiveness of various methods and strategies, and sometimes even get anxious enough to question our category selection, cross-border e-commerce industry selection, platform selection, etc., etc.
For these types of problems, first, it's purely relying on real continuous learning and practice. Second, if you really want to find shortcuts, you need to find people who have truly achieved results, and have deep conversations with them, crushed conversations, repeated conversations:
- Much content might be within your cognitive range, but this is also important, because you can get positive feedback from someone who's been through it, thereby validating your thoughts and abilities, and only then will you further clarify your direction
- Much content might be within your cognitive range, but your cognition is just on the surface
- If something appears beyond your cognition, that's even better, you don't want to delusionally think you can get and absorb it immediately upon hearing it. Ultimately, you still need to return to the first point to repeatedly practice and validate your cognitive gains
In short, the end point of this type of problem will be a kind of heart-felt great enlightenment: "Oh damn, so that's what they meant by xxx, so you can play it this way, so this is the end game of this play."
I'm a newcomer who walked through purely by self-practice, I've shared this kind of cognitive self-growth node many times in the past: Three Thousand Word Long Article Publicly Reveals the Secret to Cross-Border E-commerce Independent Site Making Money Stably: Why Did My Site Start Improving Last November? Three Important Nodes Revealed
Third Type of Problem: Practical Problems
Only 5% are truly encountered practical difficulties, and the solutions are generally very simple, search online and there's a lot, ask in the community and almost all can be solved. Most people who have the ability to overcome the first two types of problems, solving this type of problem is also not a problem.
Verify from Another Angle
Let's verify from another angle, the above is also why everyone often complains: Why is it that in self-media content, practical dry goods content gets so little traffic, but虚无 emotional value content gets huge traffic?
Because indeed most people are simply stuck at the first type of problem, a large number of newcomers have content demand for the first type of problem.
I've even helped you create an issue on how to make explosive essays that satisfy "emotional value", if you follow along, you can also get good self-media results: Teach You to Use AI to Generate Viral Cross-Border E-commerce Essays: "This Post-00s Quit Their Job and Made Over a Million in a Month!"
Real practical dry goods, as I said, most people can figure out on their own, they don't need to listen to your nonsense at all, even open for 10 seconds to look at your methods and strategies, then can close and go practice. Therefore, content demand is low, completion rate and bounce rate are very poor, leading to traffic getting worse and worse.
At the same time, this is also why many newcomer group members feel their questions why aren't responded to or answered, because you're all asking the first two types of questions, making it impossible for people to help.
Finally, I hope everyone truly realizes where the problems lie, and focuses on real problem essence, business essence, so that you can truly overcome problems and get your own results.
Chicken soup finished. 886.
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