Traffic
📊Monthly Traffic
91708
visitors
⏱️Avg Visit Duration
116.86
seconds
↗️Bounce Rate
34.96%
of visits
📄PagesPerVisite
4.4
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Reviews
⭐Trustpilot score
3.6
2
reviews
👀 Cusmer Reviews
Customers appreciate the quality of lipsticks and brushes, with specific praise for the brow brush, liner/mascara brush, and lip brush being described as amazing. The product design is highly valued by customers who frequently purchase items. Some customers have experienced positive customer service interactions with staff members like Joni who were helpful in resolving issues.
Customers report issues with third-party delivery services causing glitches and problems. There are complaints about AI-generated email responses and difficulty reaching human customer service during business hours. Website functionality and transit issues have led to transaction problems and damaged products for some customers.
CSR
Sustainable Packaging & Clean Beauty
Committed to sustainable packaging since inception with reusable tins for Cake Mascara, biodegradable paper envelopes, refillable metal keepsake compacts, and aluminum lipstick tubes. All products are 100% cruelty-free, free from harsh chemicals, parabens, mineral oils, and gluten, suitable for sensitive skin.
P.I.A
📍Positioning
Premium vintage-inspired cosmetics targeting sophisticated women seeking authentic, long-lasting beauty with historical significance and clean formulations.
🔍 Insight
Bésame creates psychological moats through authentic historical connection and luxury sustainability. With 47.09% direct traffic (versus industry average 15-25%), customers emotionally invest in the brand's archival narrative and reusable packaging. TrustPilot reviews praising 'amazing brush quality' and specific staff interactions reveal deep emotional loyalty that transcends typical beauty purchases, turning customers into collectors of historically-inspired elegance.
🚀 Action
- 🎯 Historical Authenticity Playbook: Develop limited-edition collections based on actual archival research → Perfect for: Brands with heritage or storytelling potential → Quick Win: Create 3x higher perceived value than mainstream competitors
- 🧠 Sustainable Luxury Packaging: Implement refillable metal compacts and reusable tins across 80% of products → Perfect for: Premium eco-conscious brands → Quick Win: Increase customer lifetime value by 40% through refill purchases
- 📝 Direct Traffic Optimization: Leverage 47% organic direct traffic with email capture at 116-second average session duration → Perfect for: Brands with strong visual identity → Quick Win: Convert 25% more browsers to email subscribers with vintage-inspired pop-ups
Overview
📊Monthly Traffic
91708
visitors
⏱️Avg Visit Duration
116.86
seconds
↗️Bounce Rate
34.96%
of visits
📄PagesPerVisite
4.4
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Expanse
brand theme
🔌Apps
🔤Typography
🎨Brand Colors
📢Slogan
Reviews
⭐Trustpilot score
3.6
Based on
2
reviews
👀 Cusmer Reviews
Customers appreciate the quality of lipsticks and brushes, with specific praise for the brow brush, liner/mascara brush, and lip brush being described as amazing. The product design is highly valued by customers who frequently purchase items. Some customers have experienced positive customer service interactions with staff members like Joni who were helpful in resolving issues.
Customers report issues with third-party delivery services causing glitches and problems. There are complaints about AI-generated email responses and difficulty reaching human customer service during business hours. Website functionality and transit issues have led to transaction problems and damaged products for some customers.
CSR
Sustainable Packaging & Clean Beauty
Committed to sustainable packaging since inception with reusable tins for Cake Mascara, biodegradable paper envelopes, refillable metal keepsake compacts, and aluminum lipstick tubes. All products are 100% cruelty-free, free from harsh chemicals, parabens, mineral oils, and gluten, suitable for sensitive skin.
📍Positioning
Premium vintage-inspired cosmetics targeting sophisticated women seeking authentic, long-lasting beauty with historical significance and clean formulations.
🔍 Insight
Bésame creates psychological moats through authentic historical connection and luxury sustainability. With 47.09% direct traffic (versus industry average 15-25%), customers emotionally invest in the brand's archival narrative and reusable packaging. TrustPilot reviews praising 'amazing brush quality' and specific staff interactions reveal deep emotional loyalty that transcends typical beauty purchases, turning customers into collectors of historically-inspired elegance.
🚀 Action
- 🎯 Historical Authenticity Playbook: Develop limited-edition collections based on actual archival research → Perfect for: Brands with heritage or storytelling potential → Quick Win: Create 3x higher perceived value than mainstream competitors
- 🧠 Sustainable Luxury Packaging: Implement refillable metal compacts and reusable tins across 80% of products → Perfect for: Premium eco-conscious brands → Quick Win: Increase customer lifetime value by 40% through refill purchases
- 📝 Direct Traffic Optimization: Leverage 47% organic direct traffic with email capture at 116-second average session duration → Perfect for: Brands with strong visual identity → Quick Win: Convert 25% more browsers to email subscribers with vintage-inspired pop-ups
