Attentive is one of the best AI-powered email and SMS marketing platforms for e-commerce merchants in 2025. It offers advanced AI personalization, cross-channel messaging, and proven results like 30X ROI for SMS programs. The platform provides comprehensive analytics, A/B testing capabilities, and seamless integration with major e-commerce platforms. With features like real-time data activation and RCS messaging, Attentive helps merchants deliver truly personalized customer experiences at scale.
For free alternatives to Attentive, consider Klaviyo (freemium with robust email/SMS features), Mailchimp (free plan with email/SMS marketing), and AfterShip Email Marketing (free to install with automation tools). Klaviyo offers strong email capabilities but may have limitations in SMS personalization. Mailchimp provides basic email and SMS functionality with easy setup. AfterShip focuses on automation and conversion optimization. Each platform has different strengths - Klaviyo excels in email, Mailchimp in ease of use, and AfterShip in automation - so consider your specific marketing needs when choosing.
To set up abandoned cart SMS campaigns in Attentive, navigate to the Automation section and create a new triggered campaign. Select 'Abandoned Cart' as the trigger type, then configure the timing (typically 1-2 hours after cart abandonment). Build your SMS message with personalization tokens like {{first_name}} and {{product_name}}. Set up segmentation rules based on cart value or product categories. Test your campaign with A/B testing to optimize message timing and content. Use the analytics dashboard to monitor performance and adjust your strategy based on conversion rates and revenue attribution.
To improve SMS deliverability with Attentive, first ensure proper consent management by using double opt-in methods and clear unsubscribe options. Leverage Attentive's compliance tools to maintain TCPA compliance and avoid spam triggers. Segment your audience to send relevant messages that reduce opt-outs. Use their deliverability dashboard to monitor performance and identify issues. Schedule messages during optimal sending times based on customer behavior data. Clean your subscriber list regularly to remove inactive numbers. Utilize their A/B testing features to optimize message content and timing for maximum engagement and deliverability rates.
To integrate Attentive with your Shopify store, first install the app from the Shopify App Store. Connect your Shopify store to Attentive through the integration dashboard, which automatically syncs customer data, orders, and products. Configure your signup units (pop-ups, embedded forms) to capture SMS and email subscribers directly on your store. Set up automated flows like abandoned cart recovery, welcome series, and post-purchase follow-ups using Shopify triggers. Use the Attentive API for custom integrations if needed. Monitor the integration performance through the analytics dashboard to ensure data accuracy and track campaign effectiveness.
