Amplitude is one of the best free customer analytics apps for e-commerce merchants in 2025. It offers comprehensive behavioral analytics, session replays, and conversion optimization tools at no cost for stores with up to 10K monthly tracked users. The platform provides deep insights into customer journeys, helping merchants identify drop-off points and improve conversion rates through data-driven decisions.
For free alternatives to Amplitude, consider Checkout Pulse by PDQ which offers real-time analytics dashboard for checkout with alerts, or LogRocket: Replay & Conversion which provides free AI session replay and analytics for improved checkout rates. Both alternatives focus on similar conversion optimization features but may have different strengths in specific areas like real-time monitoring or user behavior analysis.
To set up session replay in Amplitude, first install the app from Shopify App Store, then navigate to the Amplitude admin dashboard. Go to the Session Replay section and ensure your tracking is properly configured. You can customize replay settings to capture specific user interactions and view replays directly in the Shopify admin interface to understand customer behavior and identify conversion barriers.
Yes, Amplitude provides comprehensive abandoned cart and checkout analytics. The platform tracks cart abandonment rates, checkout step completion, and identifies specific drop-off points in the checkout funnel. You can create custom dashboards to monitor these metrics, set up alerts for significant changes, and use the data to optimize your checkout flow and reduce cart abandonment rates.
To create A/B tests in Amplitude, navigate to the Experimentation section in your dashboard. Use the no-code visual editor to create variations of your store elements like product pages, checkout flows, or promotional banners. Define your success metrics (conversions, add-to-carts, etc.), set traffic allocation, and launch your test. Monitor results in real-time and implement winning variations to improve your store's conversion rate.
