Traffic
📊Monthly Traffic
163732
visitors
⏱️Avg Visit Duration
142.98
seconds
↗️Bounce Rate
42.17%
of visits
📄PagesPerVisite
5.2
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Beauty for all. No shade... but look'N for the right shade?
Reviews
⭐Trustpilot score
reviews
👀 Cusmer Reviews
CSR
Trevor Project Partnership
KimChi Chic Beauty proudly supports The Trevor Project and commits to donating 2% of all website purchases to this LGBTQ+ youth organization, demonstrating their commitment to community support and social responsibility.
P.I.A
📍Positioning
Targeting makeup enthusiasts and drag community with affordable, high-quality products that celebrate self-expression and individuality.
🔍 Insight
KimChi Chic Beauty owns the 'inclusive beauty' space by aligning with the LGBTQ+ community, as seen in their Trevor Project partnership. Their direct traffic dominance (51.87%) reflects strong brand loyalty and organic reach, a psychological moat competitors struggle to replicate.
🚀 Action
- 🎯 Leverage Community Partnerships: Partner with LGBTQ+ organizations → Perfect for: Brands aiming for inclusivity → Quick Win: Boost brand loyalty and trust.
- 🧠 Focus on Direct Traffic: Optimize for organic reach → Perfect for: Brands with high direct traffic → Quick Win: Reduce CAC by 30%.
- 📝 Limited-Edition Drops: Release drag-inspired collections → Perfect for: Niche audiences → Quick Win: Drive urgency and exclusivity.
Overview
📊Monthly Traffic
163732
visitors
⏱️Avg Visit Duration
142.98
seconds
↗️Bounce Rate
42.17%
of visits
📄PagesPerVisite
5.2
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Prestige
brand theme
🔌Apps
🔤Typography
🎨Brand Colors
📢Slogan
Beauty for all. No shade... but look'N for the right shade?
Reviews
⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews
CSR
Trevor Project Partnership
KimChi Chic Beauty proudly supports The Trevor Project and commits to donating 2% of all website purchases to this LGBTQ+ youth organization, demonstrating their commitment to community support and social responsibility.
📍Positioning
Targeting makeup enthusiasts and drag community with affordable, high-quality products that celebrate self-expression and individuality.
🔍 Insight
KimChi Chic Beauty owns the 'inclusive beauty' space by aligning with the LGBTQ+ community, as seen in their Trevor Project partnership. Their direct traffic dominance (51.87%) reflects strong brand loyalty and organic reach, a psychological moat competitors struggle to replicate.
🚀 Action
- 🎯 Leverage Community Partnerships: Partner with LGBTQ+ organizations → Perfect for: Brands aiming for inclusivity → Quick Win: Boost brand loyalty and trust.
- 🧠 Focus on Direct Traffic: Optimize for organic reach → Perfect for: Brands with high direct traffic → Quick Win: Reduce CAC by 30%.
- 📝 Limited-Edition Drops: Release drag-inspired collections → Perfect for: Niche audiences → Quick Win: Drive urgency and exclusivity.
