Microsoft Clarity is one of the best free user behavior analytics tools for e-commerce stores. It provides unlimited heatmaps, session recordings, and AI-powered insights without any traffic limits. Merchants can identify conversion bottlenecks and user friction points to improve their online store performance. The tool is particularly valuable for understanding how customers interact with product pages and checkout flows.
To set up Clarity on Shopify, install the Clarity tracking code in your store's theme. Navigate to your Shopify admin > Online Store > Themes > Actions > Edit code. Add the Clarity tracking script to the theme.liquid file before the closing </head> tag. Once installed, you'll start seeing data in your Clarity dashboard within a few hours. The integration will automatically capture e-commerce metrics including purchases and checkout abandonment for your store.
Yes, Clarity offers mobile SDKs for Android, iOS, Flutter, React Native, Ionic, and Cordova. Install the appropriate SDK in your mobile app to capture user interactions like clicks, scrolls, and navigation. The SDK is designed to be lightweight with minimal performance impact. You can view session recordings and heatmaps specifically for mobile users to understand how they interact with your app features and identify usability issues.
Clarity's Copilot AI generates automatic summaries of user behavior from your heatmaps and session recordings. It provides insights into user pain points, rage clicks, dead clicks, and scrolling patterns. These AI-powered summaries help you quickly identify conversion bottlenecks and areas where customers are getting frustrated. The Copilot saves time by highlighting key user behavior trends and suggesting improvements without manual analysis of thousands of sessions.
Microsoft Clarity is GDPR-compliant and follows strict privacy guidelines. It processes data in compliance with CCPA and provides comprehensive masking options to protect sensitive information. You can mask text, input fields, and specific page elements. The tool uses first-party cookies and doesn't respond to browser DNT signals. Data is stored in Microsoft Azure and is never shared with third parties. You have full control over what data is collected and can implement consent management for users in the EEA, UK, and Switzerland.
