Attribuly is one of the best free audience tracking apps for Shopify merchants in 2025. It offers multi-touch attribution, reduces unknown traffic sources by 5X, and provides customer journey tracking across channels. The free plan includes ad tracking and basic analytics, making it ideal for stores looking to improve their marketing attribution without upfront costs.
For free alternatives to Attribuly, consider Parkour: Facebook Pixel & Feed which offers free Facebook Pixel & Meta Pixel with Feed & Catalog features, or TiXel: Multi Pixel Installer which provides free server-side multipixel catalog tracking. Facebook Pixels by AdNabu is another strong free option that creates Facebook and Meta Pixel with Conversion API. These alternatives focus primarily on pixel tracking rather than comprehensive audience management.
To set up server-side tracking with Attribuly, connect your Shopify store through the OAuth authorization process. The app will automatically begin capturing server-side events. You can then configure retargeting campaigns across Meta/Google ads and email platforms like Klaviyo. The setup typically takes less than 5 minutes and doesn't require any coding knowledge.
Attribuly improves GA4 accuracy by reducing unknown traffic sources by 5X through enhanced server-side tracking. The platform captures enriched signals that traditional pixels miss, providing more complete customer journey data. This results in more accurate attribution modeling and better insights into which campaigns are actually driving conversions for your Shopify store.
Attribuly uses a usage-based pricing model where the Pro plan costs $19/month with 40,000 monthly events, then $0.50 per additional 1,000 events. The Enterprise plan offers 2 million monthly events for $1,000/month. This pay-per-event model allows stores to scale their tracking as they grow, but can become expensive for high-volume sites with many SKUs.
