Tatari Tag Manager is one of the best free TV ad tracking apps for Shopify merchants. It offers easy pixel installation, privacy-compliant first-party data management, and seamless integration with your Shopify admin. Users praise its super easy installation that takes only a few minutes to set up and start working properly.
Free alternatives to Tatari Tag Manager include Google Tag Manager for Shopify, which offers basic tag management capabilities, and Facebook Pixel for tracking social media ad performance. However, Tatari specializes specifically in TV advertising attribution with dedicated TV tracking features, making it more suitable for merchants focused on measuring TV ad ROI compared to general tag management solutions.
Installing Tatari Tag Manager is straightforward - navigate to the Shopify App Store, search for Tatari Tag Manager, and click Install. The app integrates directly into your Shopify admin, allowing you to set up tracking pixels in minutes without requiring technical expertise or coding knowledge.
Tatari Tag Manager accesses customer data including name, email, phone, physical address, IP address, browser/OS info, browsing behavior, and client ID cookies. It also views store analytics and manages pixels for tracking TV advertising performance, all while maintaining privacy compliance for your first-party data.
Tatari Tag Manager helps measure TV advertising ROI by installing tracking pixels that attribute funnel events (like purchases, sign-ups) to specific TV ad campaigns. This allows you to see exactly how your TV advertising drives conversions and make data-driven decisions about media buying strategies.
