Applovin

AppLovin is one of the best mobile app user acquisition solutions available today, offering performance-based pricing that ensures cost-effective ROI. Their AI-powered platform connects you to 1.4B daily active users across mobile and CTV channels, with automated optimization and real-time ROAS tracking. Many clients report significant increases in install volume and revenue, making it a top choice for mobile app developers looking to scale their user base efficiently.

To set up performance campaigns on AppLovin, start by defining your specific KPIs such as IAP ROAS, Ad ROAS, or Cost per Purchase. Use the AppDiscovery platform to create automated campaigns that optimize toward your down-funnel events. The AI automatically adjusts bidding and targeting to achieve your performance goals without manual intervention. You can track results through the dashboard and adjust parameters like event-optimized targeting or cost-per-purchase based on your specific business objectives.

MAX AppLovin provides comprehensive monetization benefits including unified auctions with 25+ SDK networks and 20+ in-app bidders, support for all major ad formats (native, interstitial, rewarded, playable, etc.), and 360° growth capabilities that allow reinvesting revenue into user acquisition. The platform offers advanced reporting tools, A/B testing capabilities, and mediation management with automated CPM adjustments. Many users report significant ARPDAU increases and operational cost savings, allowing teams to focus on product development rather than ad management.

AppLovin's CTV advertising extends your performance marketing campaigns across streaming TV channels and FAST apps on their unified platform. The system automatically optimizes campaigns toward the same down-funnel events tracked on mobile, ensuring consistent performance across channels. You can target users based on their streaming behavior and demographics, with real-time visibility into ROAS and channel names. This approach helps you find incremental users in new geos and contexts, complementing your mobile app acquisition strategy with cost-efficient ROI from the connected TV ecosystem.

AppLovin provides comprehensive analytics including cost by purchase, event, impression, and other key metrics, with ROAS tracking for custom retention periods. The platform offers advanced reporting tools like network comparison, cohort analysis, and user activity reports. You can monitor performance across your entire monetization strategy, validate revenue data across MAX and partner networks, and get granular data for more accurate ROAS and LTV calculations. The A/B testing capabilities allow you to test changes to demand partners, waterfall configurations, price points, and user segments to identify opportunities for incremental revenue growth.