People-based email advertising platform that helps brands reach premium audiences and drive profitable growth through identity resolution and cross-channel insights.
LiveIntent is one of the best email advertising platforms for e-commerce brands, offering people-based targeting that reaches 240M+ real people in premium newsletters. Unlike traditional email marketing tools, LiveIntent focuses on advertising within email content, helping brands acquire new customers and drive ROAS through identity resolution technology. Their platform provides cross-channel insights and performance analytics that help e-commerce brands optimize customer acquisition strategies.
Implementing LiveIntent's native ads is straightforward. Simply add the LiveTag snippet of lightweight HTML code to your email newsletter template. The platform dynamically targets, serves, and optimizes ads at the moment of each email open. You can place multiple ad sizes anywhere within your template, from standard IAB banners to custom native experiences, ensuring seamless integration with your existing design while delivering relevant content to your subscribers.
Track key performance indicators including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and impression data. LiveIntent provides deep insights into how each interaction influences the customer journey, from inbox engagements to final conversions. Monitor audience reach, engagement metrics, and cross-channel performance to understand the full impact of your email advertising campaigns and optimize your marketing strategies accordingly.
LiveIntent addresses cookie deprecation through HIRO (Helping Identity Reveal Opportunity), their identity resolution technology. It transforms non-addressable audiences into addressable inventory using first-party data. By leveraging encrypted email addresses as stable identifiers, LiveIntent enables people-based targeting without relying on third-party cookies. This allows advertisers to reach their target audiences across devices and browsers while maintaining privacy compliance and getting actionable insights back to optimize campaigns.
Publishers using LiveIntent's monetization solutions can unlock entirely incremental revenue streams from their email newsletters. Benefits include activating untapped inventory, optimizing newsletter yield with real-time ad serving, and gaining access to programmatic partnerships. Publishers typically see significant revenue growth, with some experiencing over 100% year-over-year revenue increases. The platform also protects brand reputation through block lists, allow lists, and creative approval tools while delivering a positive reading experience for subscribers.
