Multi-touch attribution and media mix modeling platform powered by machine learning to help e-commerce merchants track marketing performance and optimize ad spend.
Northbeam is one of the best multi-touch attribution solutions for e-commerce merchants in 2025. It offers industry-leading first-party data, real-time attribution across all channels, and MMM+ for budget optimization. Trusted by major brands like Hexclad and Dollar Shave Club, Northbeam eliminates cookie limitations and provides accurate marketing performance insights.
Setting up Northbeam's multi-touch attribution for your Shopify store is straightforward. First, book a demo with their team who will guide you through the onboarding process. Northbeam automatically integrates with Shopify, and their Customer Success team provides dedicated onboarding sessions. You'll get variable monthly pricing based on your pageviews and data refreshes 4 times per day for near real-time insights.
Yes, Northbeam's MMM+ solution is specifically designed to help you optimize advertising budgets across channels. It provides channel-by-channel revenue forecasting based on spend, optimal spend thresholds to prevent diminishing returns, and analytical insights into non-linear correlations between channels. You can forecast incremental gains before spending and get scenario planning through their interactive dashboard.
Northbeam's Creative Analytics stands out by running on first-party data rather than third-party cookies, eliminating data privacy concerns. It provides streamlined creative cards with all metrics and creative content in one visual container, allowing you to filter and sort creatives on any metric across all channels. Unlike other tools, it's fully integrated with no additional cost and supports collaboration across large teams with saved views.
Northbeam solves cookie limitations by using industry-leading first-party data as the backbone for all marketing analysis. This eliminates dependence on third-party cookies and provides a more accurate view of the true omnichannel customer journey. The platform is built with data privacy in mind and never shares your information with anyone for any reason, ensuring compliance with privacy regulations while providing comprehensive marketing insights.
