Customer data platform that unifies first-party data from multiple sources to create 1:1 personalized experiences across marketing channels, increasing customer lifetime value and engagement.
Simon Data stands out as one of the best free customer data platform options for Shopify merchants in 2025. It offers a comprehensive CDP solution that empowers marketing teams to create precise customer segments and deliver personalized experiences. The platform's low-code interface makes it accessible for marketers while still providing powerful data unification capabilities. With real-time data synchronization and embedded AI, Simon Data helps brands increase campaign performance through faster, more precise segmentation and personalization.
For free alternatives to Simon Data, consider Shopify's native customer segmentation tools which offer basic audience creation capabilities. Klaviyo provides a robust email marketing and segmentation platform with a free tier. Segment.com offers a customer data platform with limited free features. However, Simon Data's unique advantage lies in its comprehensive CDP approach that combines data unification, AI-powered insights, and cross-channel orchestration in a single platform designed specifically for marketing teams.
To create customer segments in Simon Data, start by unifying your Shopify data with other sources through the intuitive no-code interface. Use the platform's behavioral and historical data capabilities to build rich customer profiles. Apply filters based on purchase history, browsing behavior, and engagement metrics to create precise audience segments. The AI-powered recommendations can help identify optimal segment criteria. Once created, sync these segments across your marketing channels in real-time for immediate campaign activation.
Yes, Simon Data includes predictive churn modeling capabilities that identify customers at risk of leaving. By analyzing behavioral patterns and purchase history, the platform can predict which customers may churn and trigger personalized retention campaigns. The AI layer uncovers deep insights about customer preferences, allowing you to deliver targeted offers and content that address specific pain points. Real-time personalization ensures timely interventions when customers show signs of disengagement.
Simon Data seamlessly integrates with 70+ popular marketing and data tools including Shopify, email platforms, SMS providers, and paid media channels. The platform connects directly to your cloud data warehouse to unify all customer data. Once integrated, you can sync customer segments and audiences in real-time across all your marketing channels. The no-code interface allows you to orchestrate cross-channel campaigns without technical expertise, ensuring consistent customer experiences across touchpoints.
